Publication: One town, one product:
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Date
2025-05
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Publisher
Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
Pottery is seen as an art, expression, culture, and livelihood. Studying the financial performance of pottery-making businesses ensures long-term sustainability by assessing their financial standing, equipping them with knowledge of financial management, and becoming resilient in a rapidly evolving century. The study was conducted to determine their financial performance in terms of revenue, liquidity, profitability, and leverage. Data was gathered from 13 pottery-making businesses using a validated survey questionnaire and analyzed using frequency count and percentage, Spearman’s rho, and Kruskal-Wallis Test. Findings revealed that pottery-making businesses are all registered, classified as micro enterprises, sole proprietorships, operating for a long time, sourcing raw materials inside La Union, sourcing inventory inside and outside La Union, and offering a diverse product. Further, they have strong sales performance, a highly liquid, profitable, and not highly leveraged business. Last, all profiling variables were not significant to the financial performance of pottery-making businesses.
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Keywords
SOCIAL SCIENCES::Business and economics
Citation
Nana, M. G., Andrada, T. L. L., Baladad, L. M. F., Cabanban, G. V. O., Cabradilla, G. B. F. (2025). One town, one product: Financial performance of pottery making businesses in Taboc, San Juan, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository. https://lakasa.dmmmsu.edu.ph/handle/123456789/546