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- Publications by researchers, faculty members, staff, and students of DMMMSU.
- A "lakasa" (storage) for the information materials related to La Union, Ilokano, and Iloko.
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Recent Submissions
Market entry strategies and growth of food parks in La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2019-03) Dumo, Pamela G.; Bon, Eimeeren T.; Padua, Jessa A.; Parrocha, Charissa B.; Quezada, Sharmaine Rose C.; Gacayan, Daniel B.; Perez, Estrella N.; Bayani, Keneth G.; Ochoa, Mark Anthony C.; Novencido, Rosa M.
Market Entry Strategies refer to the activities associated with bringing a product
or services to a targeted market by the business. This study answered the query on the
market entry strategies used by foodparks, their growth aswell as the relationship between
their market entry strategies and growth. This study made used of a close-ended checklist
type of questionnaire answered by the 4 food parks. Frequency counts, percentages, and
T-lest for correlation are used to analyze the data gathered. Based on the observation
conducted by the researchers, the respondents claim that they are offering better food and
beverage selection compared to their competitors, and highlight the benefits of their
product through giving captivating theme or concept to the customers. Further, majority
use a relatively low initial entry price, usually lower than the intended established price,
to easily attract customers and position their product through the use of personal selling,
advertising, and public relation.
Marketing performance and promotion strategies of grape farms in Bauang, La Union.
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2023-05) Ramos, Lorely Q.; Gapuz, Jonalyn B.; Cortez, Jenny Vive B.; Gundran, Kristine R.; Toralba, Joanna T.; Badua, Geoffrey M.; Bayani, Keneth G.; Quinitip, Tiffany Ruth R.; Gacayan, Daniel B.; Siong, Venus D.
Agriculture and tourism play an important role in Philippine cultural and economic growth. With an abundance of natural resources and rich cultural heritage, the government believes that agri-tourism is the most promising investment. This study determined the marketing performance and promotion strategies of grape farms in Bauang, La Union. Data were gathered using descriptive-correlational research design from 61 grape farm owners/managers through survey questionnaire and analyzed using frequency counts, percentages, Spearman's Rho, and Cramer's V. Findings revealed that almost all grape farms are solely owned and have 1-5 employees as the grape farms have a small land area in farming. The grape farms are highly using sales promotion as their promotional strategy, and they have a high marketing performance. The promotion strategies in terms of sales promotion of grape farms are significantly correlated with their marketing performance while in terms of personalselling and public relationsthey are not correlated.
Development of native string beans (Phaseolus vulgaris) seed crackers
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Necida, Angel Anne Trisha B.; Japson, Elizabeth C.; Garcia, Quendell G.; Lopez, Michaela C.; Mago, Framel B.; Gacayan, Daniel B.; Bayani, Keneth G.; Hufana, Zhelyn A.; Martinez, Lynnie E.; Quinitip, Tiffany Ruth R.
The study focused on standardizing the production process and formulation of seed crackers, evaluating sensory qualities, microbiological and physicochemical properties, assessing consumer acceptability, determining shelf life and production cost, and devising a comprehensive marketing strategy. Employing developmental, descriptive, and experimental research designs, data were analyzed through frequency percentages, hedonic scales, cost analysis, shelf-life analysis, and DOST’s microbiological and physicochemical assessments. The best formulation, treatment 2, comprised a 50:50 ratio of seed puree and tapioca starch, with added salt, pepper, garlic powder, and water, rendering string bean seeds suitable as a main ingredient in crackers. These crackers exhibited desirable attributes, a low microbial load, and met moisture content standards, ensuring safety for consumption. Consumer acceptability was high, with optimal preservation at room temperature and a lower cost per unit compared to leading brands. Consequently, the developed seed crackers held potential for marketability.
Development of banana blossom (Musa acuminata) and carrot (Daucus carota) embutido
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Fontanoz, Kyne G.; Casugay, Kathleen N.; Fernandez, James R.; Gayo, Kenneth L.; Punongbayan, Melvin S.; Martinez, Lynnie E.; Gacayan, Daniel B.; Hufana, Zhelyn A.; Bayani, Keneth G.; Quinitip, Tiffany Ruth R.
This study explored the development, experimentation, and description of embutido, a filipino meatloaf, incorporating banana blossom and carrot. This study developed a standardized formulation and process for banana blossom and carrot embutido, evaluating their sensory, microbiological, physicochemical properties, acceptability, shelf life, production costs, and marketing potential. Using developmental, experimental, and descriptive research designs, data were analyzed through frequency percentages, hedonic scales, cost analysis, shelf-life analysis, and DOST's microbiological and physicochemical assessments. Frequency percentages, cost analysis, and shelf-life analysis were employed to assess various aspects of embutido production. The findings indicated that incorporating banana blossom and carrot into embutido, composed of all-purpose flour, onion, garlic, paprika, salt, pepper, egg, sugar, cheese, and tomato paste, maintained favorable sensory qualities and extended shelf life. Microbiological and physicochemical qualities met safety standards, and cost analysis showed competitive production expenses. Acceptability attributes were high, suggesting market viability for the newly formulated embutido.
Leachate assessment of Tagudin Municipal Sanitary Landfill
(Don Mariano Marcos Memorial State University - North La Union Campus, 2025-04) Barnachea, Chinie D.; Cajala, Arjelyn P.
Leachate, a liquid produced through the breakdown of trash in landfills, is an
environmental challenge due to its elevated concentrations of heavy metals, nutrients, and hazardous compounds that can contaminate soil and aquatic ecosystems. This study focused on assessing the leachate generated from the sanitary landfill of the municipality of Tagudin, Ilocos Sur.
Using descriptive research design, the study analyzed the concentration of heavy metals in the leachate. Leachate sample was obtained using grab method and was subjected to laboratory analysis.
Results revealed that the leachate conforms to the effluent standard for Class C Waters, particularly, the temperature, electrical conductivity, and pH. The leachate has low content of heavy metals, with <0.005mg/L for lead (Pb) and <0.0001mg/L for mercury (Hg). The low concentration of heavy metals in the leachate is related to the minimal amount of special waste collected in the landfill.