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- Publications by researchers, faculty members, staff, and students of DMMMSU.
- A "lakasa" (storage) for the information materials related to La Union, Ilokano, and Iloko.
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Recent Submissions
African swine fever:
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-05) Supsup, Kristine Joy F.; Gonzales, Francine Anne N.; Tulingan, Jhunie Mae G.; Songcuan, Raiza Anne S.; Villanueva, Maria Allyna B.; Parrocha, Maricel C.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
The outbreak of African Swine Fever poses significant financial challenges for industries associated with swine farming. Among these, the swine feed industry has been particularly affected. This study examines swine feed sellers' financial implications and strategies in Luna, Bangar, and Sudipen, La Union. Data were gathered from 23 local swine feed sellers and interpreted using frequency counts and percentages, ratios, and point biserial correlation. Findings showed that swine feed businesses face financial implications on their profitability, liquidity, and stability and implemented strategies, specifically revenue generation, product expansion, and cost-cutting. Further, these swine feed businesses experienced fluctuations in their financial performance from 2019 to 2023. Overall, the study revealed a significant relationship between financial implications and specific strategies for swine feed businesses in the municipalities of Luna, Bangar, Sudipen, and La Union.
Financial performance of abel businesses in Bangar, La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-05) Abuan, Eden Pearl A.; Bilgera, Alyza Jemima M.; Perez, Marilou L.; Santos, Juzteine Aujoy R.; Parrocha, Hernan L.; Gacayan, Daniel B.; Bayani, Keneth G.; Quinitip, Tiffany Ruth R.; Siong, Venus D.
Abel weaving reflects a blend of Filipino heritage, craftsmanship, and livelihood in the town of Bangar, La Union. This study was conducted to evaluate their financial performance in terms of revenue, liquidity, profitability, and leverage. Data were gathered from seven (7) registered Abel weaving businesses using validated survey questionnaire. The responses were analyzed using frequency count and percentage, financial ratio analysis, Spearman’s rho, and Kruskal-Wallis Test. Findings revealed that all respondents were registered, classified as microenterprises, sole proprietors, and majority had been in business for two decades. They sourced materials locally, and all are manufacturing their own products. The businesses showed strong sales performance, were highly liquid, profitable, and maintained low levels of debt. Correlational analysis indicated that most profiling variables had no significant relationship while years of operation showed a significant and positive correlation with their net sales, current ratio, quick ratio, and debt-to-equity ratio to their financial performance.
Financial literacy and access to services of micro entrepreneurs in the City of San Fernando, La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-05) Rivera, Arabel C.; Bornalo, Roxanne C.; Calapati, Nina Ricci A.; Emperador, Reina Thea D.; Malapit, Jorge Daniel S.; Bayani, Keneth G.; Gacayan, Daniel B.; Parrocha, Hernan L.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
Financial literacy plays a vital role in making sound financial decisions that contribute to the growth and stability of a business. This study explores the financial literacy and access to financial services of microentrepreneurs in the City of San Fernando, La Union. A cross-sectional survey and correlational research design were utilized among 356 microentrepreneurs within the central business district. Findings revealed that respondents generally demonstrated a high level of financial literacy regarding financial knowledge, attitude, and behavior. However, results show limited access to different key areas. Access to financial products and services does not depend on knowledge alone. In response, the study recommends collaboration among microentrepreneurs with financial institutions and local government units to strengthen support and policies that empower them to make sound financial decisions and use proactive strategic approaches. Furthermore, future researchers should explore other methods to understand what influences microentrepreneurs in accessing financial services.
Development of jicama de agua (Pachyrhizus erosus) tapioca pearl
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2023-05) Delos Reyes, Lenjen B.; Canedo, Trisha Anne J.; Padua, Allan Mandrake B.; Estrada, Francis Ian S.; Javier, Edrian Mark E.; Hufana, Zhelyn A.; Bayani, Keneth G.; Javonitalla, Josephine G.; Hufana, Zhelyn A.; Quinitip, Tiffany Ruth R.,
Jicama de agua (singkamas)is a chewy ball which is served as a sinker to milk tea products. This research aimed to develop a new variant of tapioca pearl with jicama de agua as a new delicacy that provides various nutrients and satisfy consumer needs. This study sought to standardized the process and formulation, determine the sensory qualities, microbiological and physicochemical properties, shelf life, and production cost of the product. This study used developmental, descriptive, and experimental research method. The findings of the study showed that treatment 3 was the best treatment and the sensory qualities of the product which was evaluated by trained and consumer-type panelists has a desirable attribute. The microbiological and physicochemical testing showed that the product was safe for human consumption, and the shelf life testing resulted that the product was best preserved when refrigerated, and the total production cost was comparable with the leading brand.
Marketing strategies of micro business owners in the public market of Bacnotan, La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2022-11) Dacumos, Rechelle S.; Costales, Justine Isony A.; Obillo, Madelyn O.; Tomas, Lhourence Joy D.; Arangorin III, Alfredo G.; Bayani, Keneth G.; Quinitip, Tiffany Ruth R.; Gacayan, Daniel B.; Siong, Venus
This study aimed to determine the marketing strategies of micro business owners in the public market of Bacnotan, La Union. This study utilized the descriptive method of research in identifying and analyzing the marketing strategies of the micro business owners in the public market of Bacnotan, La Union. The 250 respondents were the owners of the micro businesses in the public market of Bacnotan, La Union. A modified questionnaire from the thesis book entitled “Marketing Strategies of Selected Grocery and Houseware Stores in the City of San Fernando, La Union” was used to gather data needed in the study. Data were analyzed and interpreted utilizing frequency counts and percentages. The micro businesses vary in terms of the profile of the business, years of operation and number of employees. Micro businesses in the public market of Bacnotan, La Union used variety of marketing strategies for their product, price, place and promotion.