Publication: Jigz commercial
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Date
2011-10
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Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
The study was conducted to cultivate a company analysis on JIGZ Commercial located at Quezon Ave., Sevilla Center, San Fernando City of La Union. The specific objectives of the study were: 1) to introduce the company profile of JIGZ Commercial; 2) to describe the management systems profile of the company along Organization and Human Resource Management, Operations Management, Marketing Management, and Financial Management; 3) to conduct a situational analysis on the strengths, weaknesses, opportunities, and threats (SWOT) of the company; and 4) to formulate recommendations based on the outcome of the SWOT analysis. The descriptive type of research design is used specifically the case study method to have a thorough understanding and analysis of the four management systems namely: Organization and Human Resource Management, Operations Management, Marketing Management, and Financial Management. Primary and secondary data were gathered during the Introduction to Methods of Research class and the company immersion process. The strengths of the company under the Organization and Human Resource Management system and which are recommended to be continued and maintained were: a) the full control and sole responsibility of the General Manager on recruitment and selection process and employees’ performance evaluation; b) hiring applicants with disability; c) highly-skilled employees in their respective field of specialization; d) seminar and training programs are provided by the company supplier; and e) the company’s compliance on the standards of compensation and benefits mandated by law. Several weaknesses that were observed and should be improved are: a) too heavy workload of employees with no expertise in some areas; b) unavailability of strategies and tools in performance evaluation; and c) limited seminars and trainings provided by the company.
The following recommendations are strongly suggested: a) the company could develop their organizational structure and written vision, mission, goals, and objectives for better coordination and supervision; b) the company could use different outsourcing strategies and instruments in terms of recruitment and selection, performance evaluation, and for seminars and trainings; and c) the company should maintain its balance pay structure. The opportunity to strengthen performance management together with the seminars and trainings was presented to promote efficiency among employees. However, threats could come from other companies who may attract highly-skilled employees.
The strengths of operations management that should be maintained and continued by the company were: a) effective control and management of inventory to minimize cost. The salesman from company supplier that monitors and checks the availability of products; b) good credit standing; c) delivery service is provided by the company d) complete tools and facilities; and e) well-planned and organized service delivery procedures. The weak areas that need to be improved were: a) other means of purchasing are not available and b) there is no define procedures of the service system to be followed by the employees. However, these weaknesses could be minimized by the company if it could adopt other means of purchasing and blueprint of service system to enhance the operations activity of the company. The marketing activities of the company that should be maintained were: a) the company offers a variety of products from well-known supplier and manufacturers assuring the quality of products and services; b) the company offers lower price on its products and services following the suggested retail pricing system; c) easy access and transfer of goods and services; and d) the marketing expertise of the Sales and Marketing Manager. The weak points that need to be improved were: a) undifferentiated products and services as well as the defective goods that can cause delay and expense; b) limited channels of distribution; and c) the retail sector are veiy price sensitive. The opportunities that should be taken advantaged of by the company were: a) introduction of new products and services; b) a vacated market can be a channel of distribution; and c) the use of online advertisement. Threats from external environment were: a) innovative products and services offered by competitors; b) price wars with competitors in which the company is exposed to rises in cost of products; c) competitor’s have superior access to channels of distribution; and d) competitor’s advertisement of products is very competitive. The financial statements of JIGZ Commercial showed a very satisfactory performance in 2008, 2009 and 2010 along the lines of profitability, liquidity and stability. However, the company could implement credit and collection policy to accelerate collection of accounts receivables. An automated accounting system will reduce time spent in producing financial information than the manual recording of transactions. The company may hire an accountant that will manage the financial records of the company.
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Citation
Villanueva, C. M., Alegre, M. A. J., Pasig, G. V. S., Almoite, G. A., Correa, J. G., & Hipol, A. J. (2011). Jigz Commercial: A Company Case Study. [Unpublished Undergraduate Case Study]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.