Publication: Cryptocurrency:
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Date
2025-05
Journal Title
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Publisher
Don Mariano Marcos Memorial State University - Mid La Union Campus
Abstract
Cryptocurrency is a digital currency protected by cryptography. The data were gathered from the College of Management Students using a descriptive-correlational design. The researchers administered a survey questionnaire, and data were analyzed through frequency counts and percentages to determine the profile, median to assess the level of awareness and investment behavior, and Spearman’s rho to explore the relationship between level of awareness and investment behavior. The findings reveal that the majority of respondents are young adults, predominantly female, mainly first- or second year Business Administration students, with limited prior investment experience but a strong financial goal of saving for the future. Social influences had minimal impact on their decisions. The students possess a moderate level of awareness. Investment behavior showed a generally positive attitude. The study found that there is a positive and significant relationship between cryptocurrency awareness and investment behavior.
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Keywords
TECHNOLOGY::Information technology::Computer science::Computer science, SOCIAL SCIENCES::Business and economics::Economics
Citation
Letran, A. R. A., Agustin, A. K. R., Dulay, M. C., Marzo, S. B., Semafranca, S. M. A. (2025). Cryptocurrency: Awareness and investment behavior of college of management students in DMMMSU-MLUC. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.