Fundamentals of Analytics (ISBA 101)
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Don Mariano Marcos Memorial State University - North La Union Campus
Abstract
Description
Module 1 Introduction to Business Analytics -- Analytics as an Integral Part of the Decision-Making Ecosystem -- Business Users and Their Challenges -- The Foundation of Analytics Descriptive, Predictive, Prescriptive -- Trends in Business Analytics -- Module 2 Overview of Data Mining and Analytics -- Opportunities of Data Mining and Analytics -- The Scope of Data Mining and Data Analysis -- Big Data -- How Analytics Works -- Module 3 Implementing Analytics Solutions -- Analytics Solution Implementing Process Flow -- Opportunity Assessment and Feasibility Analysis -- Data Understanding and Data Preparation -- Design and Build Analytics/Data Mining Solution -- Module 4 Putting It Together–Integrated View of Customers -- Aspects of an Integrated Customer View -- Building a Customer Intelligence Solution -- Best Practices for an Integrated View of Customers -- Model Evaluation, Testing, and Assessment
Keywords
Business Analytics, Data Analytics, Information Systems and Business Analytics (ISBA), Data Management, Data Visualization, Descriptive Statistics
Citation
Lilan, R. M. (2020). Fundamentals of Analytics (ISBA 101). [Instructional Materials, Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.