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Market entry strategies and growth of food parks in La Union

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creativework.keywordsFood Parks, Growth, Market Entry Strategies
dc.contributor.advisorGacayan, Daniel B.
dc.contributor.authorDumo, Pamela G.
dc.contributor.authorBon, Eimeeren T.
dc.contributor.authorPadua, Jessa A.
dc.contributor.authorParrocha, Charissa B.
dc.contributor.authorQuezada, Sharmaine Rose C.
dc.contributor.chairPerez, Estrella N.
dc.contributor.committeememberBayani, Keneth G.
dc.contributor.committeememberOchoa, Mark Anthony C.
dc.contributor.committeememberNovencido, Rosa M.
dc.date.accessioned2026-04-10T15:56:45Z
dc.date.available2026-04-10T15:56:45Z
dc.date.issued2019-03
dc.descriptionFull text
dc.description.abstractMarket Entry Strategies refer to the activities associated with bringing a product or services to a targeted market by the business. This study answered the query on the market entry strategies used by foodparks, their growth aswell as the relationship between their market entry strategies and growth. This study made used of a close-ended checklist type of questionnaire answered by the 4 food parks. Frequency counts, percentages, and T-lest for correlation are used to analyze the data gathered. Based on the observation conducted by the researchers, the respondents claim that they are offering better food and beverage selection compared to their competitors, and highlight the benefits of their product through giving captivating theme or concept to the customers. Further, majority use a relatively low initial entry price, usually lower than the intended established price, to easily attract customers and position their product through the use of personal selling, advertising, and public relation.
dc.format.extentix, 79 p.: ill. (col.)
dc.identifier.citationDumo, P. G., Bon, E. T., Padua, J. A., Parrocha, C. B. & Quezada, S. R. C. (2019). Market entry strategies and growth of food parks in La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1294
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.subject.ddcMarketing management
dc.subject.ddcMarketing -- Food parks
dc.subject.ddcBusiness -- Food
dc.titleMarket entry strategies and growth of food parks in La Union
dc.typeThesis
dcterms.accessRightsOpen Access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Marketing Management
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