Publication: Market entry strategies and growth of food parks in La Union
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Date
2019-03
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Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
Market Entry Strategies refer to the activities associated with bringing a product
or services to a targeted market by the business. This study answered the query on the
market entry strategies used by foodparks, their growth aswell as the relationship between
their market entry strategies and growth. This study made used of a close-ended checklist
type of questionnaire answered by the 4 food parks. Frequency counts, percentages, and
T-lest for correlation are used to analyze the data gathered. Based on the observation
conducted by the researchers, the respondents claim that they are offering better food and
beverage selection compared to their competitors, and highlight the benefits of their
product through giving captivating theme or concept to the customers. Further, majority
use a relatively low initial entry price, usually lower than the intended established price,
to easily attract customers and position their product through the use of personal selling,
advertising, and public relation.
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Citation
Dumo, P. G., Bon, E. T., Padua, J. A., Parrocha, C. B. & Quezada, S. R. C. (2019). Market entry strategies and growth of food parks in La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.