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Factors influencing online buying behavior of generation z in DMMMSU-MLUC-college of management

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creativework.keywordsConsumer Buying Behavior, Online Buying
dc.contributor.advisorBayani, Keneth G.
dc.contributor.authorObra, Noenie Gine B.
dc.contributor.authorGapuz, Fritz R.
dc.contributor.authorLomboy, Princess Joy V.
dc.contributor.authorLabsan, Mervyn O.
dc.contributor.authorOlete, Charles Edward C.
dc.contributor.chairGacayan, Daniel B.
dc.contributor.committeememberNovencido, Rosa M.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.contributor.committeememberJavonitalla, Josephine G.
dc.date.accessioned2026-04-23T14:31:46Z
dc.date.available2026-04-23T14:31:46Z
dc.date.issued2022-08
dc.descriptionFull text
dc.description.abstractOnline buying has become in-demand day by day. This study sought to determine the demographic profile of online buyers, the extent of influence of buying behavior on the following factors such as Psychological Factor, Social Factor, and Cultural Factors: and consumer buying behavior. It is a quantitative-descriptive survey method through G-suite account of 320 computed sample sizes among the 1891 total enrolled students. It-was found to exhibit positive behavior and perception of shopping virtually that appealed to all respondents. The results of the study revealed that a great majority of the respondent students are females, single, and residing within the province. Further, most of them are full-time students who have a monthly allowance of 3,000 or less. Furthermore, they believe that the psychological, social, and cultural factors highly influence their online buying behavior; they engage into online buying because of fast delivery, promotion, low price, quality, safe transactions, save time, free time, and they are very satisfied with the product or service that they buy on online.
dc.format.extentx, 54 p.: ill. (col.)
dc.identifier.citationObra, N. G. B., Gapuz, F. R., Lomboy, P. J. V., Labsan, M. O. & Olete, C. E. C. (2022). Factors influencing online buying behavior of generation z in DMMMSU-MLUC-college of management. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1383
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 12
dc.subjectSOCIAL SCIENCES::Business and economics
dc.subject.ddcElectronic commerce
dc.subject.ddcConsumer behavior
dc.titleFactors influencing online buying behavior of generation z in DMMMSU-MLUC-college of management
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration Major in Marketing Management
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