Publication: Factors influencing online buying behavior of generation z in DMMMSU-MLUC-college of management
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Date
2022-08
Journal Title
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Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
Online buying has become in-demand day by day. This study sought to determine the demographic profile of online buyers, the extent of influence of buying behavior on the following factors such as Psychological Factor, Social Factor, and Cultural Factors: and consumer buying behavior. It is a quantitative-descriptive survey method through G-suite account of 320 computed sample sizes among the 1891 total enrolled students. It-was found to exhibit positive behavior and perception of shopping virtually that appealed to all respondents. The results of the study revealed that a great majority of the respondent students are females, single, and residing within the province. Further, most of them are full-time students who have a monthly allowance of 3,000 or less. Furthermore, they believe that the psychological, social, and cultural factors highly influence their online buying behavior; they engage into online buying because of fast delivery, promotion, low price, quality, safe transactions, save time, free time, and they are very satisfied with the product or service that they buy on online.
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SOCIAL SCIENCES::Business and economics
Citation
Obra, N. G. B., Gapuz, F. R., Lomboy, P. J. V., Labsan, M. O. & Olete, C. E. C. (2022). Factors influencing online buying behavior of generation z in DMMMSU-MLUC-college of management. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.