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Revenue management strategies of Resorts in the Second District of La Union

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creativework.keywordsrevenue management strategies, financial performance, resorts
dc.contributor.advisorParrocha, Hernan L.
dc.contributor.authorLachica, Althea T.
dc.contributor.authorBalcorta, Aravella A.
dc.contributor.authorCarandang, Jeloe O.
dc.contributor.authorGomez, Mark Andrei G.
dc.contributor.chairGacayan, Daniel B.
dc.contributor.committeememberBayani, Keneth G.
dc.contributor.committeememberSiong, Venus D.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-08-19T01:33:51Z
dc.date.available2026-08-19T01:33:51Z
dc.date.issued2026-04
dc.descriptionFull text
dc.description.abstractThis study examines the revenue management strategies and financial performance of resorts in the Second District of La Union, addressing the limited empirical evidence on local resorts. Specifically, it investigates how pricing, forecasting, inventory management, distribution management, and ancillary revenue management strategies relate to financial performance in terms of profitability, sales or revenue efficiency, and revenue growth, and further explores the relationships between these variables. Using a descriptive-correlational design, data were collected from 32 registered resorts via validated survey questionnaires and analyzed using median, ratio analysis, and Spearman Rank-Order Correlation. Results show that resorts demonstrate moderate to high implementation of revenue management strategies, while financial performance varies across resorts. Findings reveal that only selected strategies, particularly distribution management and ancillary revenue management, have significant relationships with specific financial indicators, while other strategies do not exhibit measurable associations. Recommendations include strengthening the implementation of key strategies and enhancing financial monitoring to improve overall resort performance.
dc.format.extentxii, 126 p.: ill. (col.)
dc.identifier.citationLachica, A. T., Balcorta, A. A., Carandang, J. O., & Gomez, M. A. G. (2026). Revenue management strategies of Resorts in the Second District of La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2370
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.sdgSDG 9
dc.sdgSDG 12
dc.subject.ddcResort hotels and resorts hospitality management
dc.subject.ddcFinancial management
dc.subject.ddcMarketing management
dc.subject.ddcSales management
dc.subject.ddcTourism industry
dc.subject.ddcHospitality and accommodation services
dc.subject.ddcTourism management
dc.titleRevenue management strategies of Resorts in the Second District of La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Financial Management
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