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Brand awareness in the South tourism circuit of La Union

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creativework.keywordsBrand, brand awareness, South Tourism Circuit
dc.contributor.advisorCacanindin, Geremy S.
dc.contributor.authorCanonizado, Aira R.
dc.contributor.authorFontanilla, Melanie E.
dc.contributor.authorHilomen, Wyndhel A.
dc.contributor.authorPulido, Rose Ann A.
dc.contributor.authorTy, Jim Boy O.
dc.contributor.chairNovencido, Rosa M.
dc.contributor.committeememberGacayan, Daniel B.
dc.contributor.committeememberOchoa, Mark Anthony C.
dc.date.accessioned2026-06-10T21:53:03Z
dc.date.available2026-06-10T21:53:03Z
dc.date.issued2022-05
dc.descriptionFull text
dc.description.abstractThere has not been any research done on brand awareness in La Union's South Tourism Circuit, the reason this topic was looked at. The purpose of this thesis was to make a research on brand awareness and in return may serve as a reference for related researches and for deeper study. This study aimed to determine the profile of the municipalities under the South Tourism Circuit and to determine the level of awareness of the La Union tourism branding in the South Tourism Circuit. The research group was limited to the residents/tourists and employees from South Tourism Circuit of La Union. This made it possible to determine the profile of the municipalities of South tourism circuit and the level of awareness. The findings revealed that respondents in La Union’s South Tourism Circuit had high level of brand awareness. There was difference of level of awareness between municipalities.
dc.format.extentxi, 25 p.: ill. (col.)
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1821
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.sdgSDG 17
dc.subject.ddcTourism—Marketing--Philippines--La Union
dc.subject.ddcTourism marketing and promotion
dc.subject.ddcDestination branding
dc.subject.ddcBrand awareness
dc.subject.ddcTourism promotion
dc.subject.ddcTourism development
dc.titleBrand awareness in the South tourism circuit of La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Hospitality Management
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