Publication: Brand awareness in the South tourism circuit of La Union
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Date
2022-05
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Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
There has not been any research done on brand awareness in La Union's South Tourism Circuit, the reason this topic was looked at. The purpose of this thesis was to make a research on brand awareness and in return may serve as a reference for related researches and for deeper study. This study aimed to determine the profile of the municipalities under the South Tourism Circuit and to determine the level of awareness of the La Union tourism branding in the South Tourism Circuit. The research group was limited to the residents/tourists and employees from South Tourism Circuit of La Union. This made it possible to determine the profile of the municipalities of South tourism circuit and the level of awareness. The findings revealed that respondents in La Union’s South Tourism Circuit had high level of brand awareness. There was difference of level of awareness between municipalities.
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