Communication resources management training design.

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dc.contributor.authorCasimiro, Jennilyne O.
dc.date.accessioned2026-03-21T06:36:01Z
dc.date.available2026-03-21T06:36:01Z
dc.date.issued2006
dc.description.abstractThis study sought to develop a communication resource management (CRM) training design for the local government units (LGUs), particularly for the Province of La Union, based on the analysis and interpretation on the respondents’ perceived degree of CRM capability of the local government units of La Union in terms of manpower, money, materials, machine and methods; the extent of utilization of the communication media used by the LGUs; the perceived level of effectiveness of the service delivery of the CRM along the six (6) sectoral services namely health, education, social welfare, agriculture, environment, and peace and order. It used the descriptive evaluation research design with the questionnaire along with one-on-one interviews with key officials of the LGUs as the primary tools in gathering data relative to the specific problems cited. Documentary analysis was also done to verify the claims of the respondents specifically on the questions on degree of capability of the CRM of the LGUs in terms of the 5Ms. The respondents were 57 LGU officials composed of the vice-mayors, administrators, planning officers, information officers and department heads of the six sectoral services, namely health, social services, education, environment, agriculture, and peace and order; and 100 client- respondents from the lone city of San Fernando and the six (6) 1st to 3rd class municipalities of the Province of La Union comprising of the towns of Agoo, Aringay, Balaoan, Bangar, Bauang, and Naguilian. The two sets of questionnaires intended for the LGU respondents and client respondents were validated by 10 respondents each (for the LGU sector and the client sector) from the province of Ilocos Sur. Reliability test was conducted using Cronbach Alpha which resulted in reliability coefficients of .944 and .857, respectively, both signifying high reliability. Frequencies, percentages, ranks and weighted means including Likert’s rating scale were used for data analysis and interpretation. Findings showed that 1) for the degree of capability of the CRM of the local government units of La Union in terms of the 5M’s (manpower, money, materials, machines and methods), the result was moderate. Some of the LGUs addressed the need for a massive information/communication dissemination of government programs/projects; 2) for the extent of utilization of the communication media used that was based on the LGU’s level of accomplishments versus the targets of the communication activities conducted during the year under review, the grand mean of 2.40 indicates a poor or seldom utilization of the communication media; 3) perceived level of effectiveness of the service delivery of the CRM along the six sectoral services resulted to a 3.39 mean rating resulting to a moderate effectiveness where health program (3.65); social services (3.46); environment programs (3.56); and peace and order (3.54) were very effectively attained while education (2.84) and agriculture (3.28) resulted to a moderate effectiveness; 4) the overall status of the CRM was moderate with a mean rating of 3.02 as a result of the findings of the three (3) above variables which only imply an insufficiency of the input resources (manpower, money, materials, machines and methods) to effectively carry out the LGU goals and objectives; 5) based on the survey conducted, most of the respondents from the LGUs opted for a Development Communication Training, a CRM Training Design that can be proposed for effective communication and information capabilities of the local government; that was validated by five senior staff of the Philippine Information Agency in terms of its usability and functionality. It was concluded that 1) LGUs in La Union generally lacked the necessary communication resources (5Ms) to effectively implement vital communication programs/projects in terms of adequacy of these resources; 2) the use of communication media was not adequately tapped; 3) perceived level of effectiveness of the service delivery of the LGUs CRM along manpower, money, materials, machines and methods was moderate implying a need to strengthen the CRM of LGUs; 4) the status of the present CRM of the LGUs is not sufficient to effectively carry out the LGU goals and objectives; and, 5) a Development Communications Training was designed to enhance and ensure an effective communication and information capabilities of the LGUs in La Union. Based on the findings and conclusions drawn, the researcher recommends that local chief executives should address the need to create their respective information offices with full time information personnel to address the information needs of the municipality and continuously train and retrain the personnel. It is strongly recommended for the chief executives to adopt the proposed validated CRM Training Design and tapped Information Officer’s expertise of the Philippine Information Agency as resource speakers.
dc.identifier.citationCasimiro, J.O., (2006). Communication resources management training design.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1231
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 17
dc.subjectINTERDISCIPLINARY RESEARCH AREAS::Human communication
dc.titleCommunication resources management training design.
dc.typeThesis
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