Principles of Agricultural Entrepreneurship and Marketing (CACC 111)

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creativework.keywordsAgribusiness, value chain, supply chain, market surplus, farm management, agricultural marketing, price elasticity, contract farming, cooperative marketing, grading, standardization, storage, warehousing, cold chain, post-harvest losses, market middleman, wholesaling, retailing, futures market, hedging, spot market, price discovery, production economics, farm budget, cash flow, credit access, microfinance, risk management, crop insurance, diversification
dc.contributor.authorLaquidan, Arnelie G.
dc.contributor.authorDe Vera, Charlie C.
dc.date.accessioned2026-07-10T03:28:13Z
dc.date.available2026-07-10T03:28:13Z
dc.date.issued2020
dc.descriptionModule 1 Agri-preneurship and the Agri-preneur -- Basic Concepts on Agricultural Entrepreneurship -- Roles and Characteristics of Agri-preneurs -- Identifying Business Opportunities -- Trends and Developments in Agri-Entrepreneurship -- Module 2 Business Planning: Basic Considerations -- The Business Plan -- Forms of Ownership -- Franchising and the Agri-entrepreneur -- Buying an Existing Business -- Midterm Examination -- Module 3 Business Planning to Work -- Sources of Financing: Debt and Equity -- Choosing the Right Location and Layout -- Enterprise Growth and Business Performance Indices -- Regulatory Requirements -- Module 4 Agricultural Marketing -- Building a Powerful Market Plan -- Digital Market and Agricultural Market -- Costing and Pricing Strategies -- Trends and Developments in Agricultural Marketing
dc.format87p.: col., ill.
dc.identifier.citationLaquidan, A. G., De Vera, C. C. (2020). Principles of Agricultural Entrepreneurship and Marketing (CACC 111). [Instructional Materials, Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2135
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University - North La Union Campus
dc.sdgSDG 4
dc.sdgSDG 2
dc.sdgSDG 8
dc.subjectAgribusiness Entrepreneurship Foundations
dc.subjectAgricultural Marketing Systems and Functions
dc.subjectStrategic Marketing Mix in Agriculture
dc.subjectAgricultural Value Addition and Institutional Marketing
dc.subject.ddcAgricultural Economics (General agribusiness and policy)
dc.subject.ddcAgricultural Prices and Marketing
dc.subject.ddcAgricultural Management and Farm Organization
dc.subject.lcshAgribusiness
dc.subject.lcshAgricultural industries
dc.subject.lcshAgricultural marketing
dc.subject.lcshProduce trade
dc.subject.lcshEntrepreneurship
dc.subject.lcshNew business enterprises--Management
dc.subject.lcshFarm management
dc.subject.lcshAgriculture--Economic aspects
dc.titlePrinciples of Agricultural Entrepreneurship and Marketing (CACC 111)
dc.typeInstructional Material
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