Principles of Agricultural Entrepreneurship and Marketing (CACC 111)
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Don Mariano Marcos Memorial State University - North La Union Campus
Abstract
Description
Module 1 Agri-preneurship and the Agri-preneur -- Basic Concepts on Agricultural Entrepreneurship -- Roles and Characteristics of Agri-preneurs -- Identifying Business Opportunities -- Trends and Developments in Agri-Entrepreneurship -- Module 2 Business Planning: Basic Considerations -- The Business Plan -- Forms of Ownership -- Franchising and the Agri-entrepreneur -- Buying an Existing Business -- Midterm Examination -- Module 3 Business Planning to Work -- Sources of Financing: Debt and Equity -- Choosing the Right Location and Layout -- Enterprise Growth and Business Performance Indices -- Regulatory Requirements -- Module 4 Agricultural Marketing -- Building a Powerful Market Plan -- Digital Market and Agricultural Market -- Costing and Pricing Strategies -- Trends and Developments in Agricultural Marketing
Keywords
Agribusiness Entrepreneurship Foundations, Agricultural Marketing Systems and Functions, Strategic Marketing Mix in Agriculture, Agricultural Value Addition and Institutional Marketing
Citation
Laquidan, A. G., De Vera, C. C. (2020). Principles of Agricultural Entrepreneurship and Marketing (CACC 111). [Instructional Materials, Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.