Fintech utilization and customer satisfaction in micro and small convenience and grocery stores in the City of San Fernando, La Union

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creativework.keywordsconvenience and grocery store, customer satisfaction, FinTech, FinTech utilization, micro and small enterprises
dc.contributor.advisorParrocha, Maricel C.
dc.contributor.authorAndal, Aaron Jonathan E.
dc.contributor.authorBono, Rebecca L.
dc.contributor.authorCuison, Blademer W.
dc.contributor.chairGacayan, Daniel B.
dc.contributor.committeememberBayani, Keneth G.
dc.contributor.committeememberSiong, Venus D.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-07-26T18:14:43Z
dc.date.available2026-07-26T18:14:43Z
dc.date.issued2026-04
dc.descriptionFull text
dc.description.abstractThe increasing adoption and utilization of financial technologies (FinTech) in enterprises has brought automated and innovative financial services, specifically for payment transactions in micro and small convenience and grocery stores. This study examined the level of FinTech utilization and customer satisfaction in micro and small convenience and grocery store in the central business district of the City of San Fernando, La Union. The study examines the relationship between the profile of convenience and grocery store owners and their FinTech utilization, and between customer profiles and their satisfaction. Data were collected using a structured survey questionnaire, and a descriptive-correlational research design was employed. To determine the relationship among variables, Cramer's v, Spearman Rho and JAMOVI app, were employed to analyze data from 22 micro and small convenience and grocery stores, and 30 customers. The result shows that FinTech in micro and small convenience and grocery stores were utilized efficiently, and customers are satisfied with the services provided by FinTech. The profile of convenience and grocery store in terms of; initial capitalization, form of ownership, number of employees, and years of operation does not directly influence their FinTech utilization. Likewise, customers profile in terms of; age, sex, monthly income, and educational attainment do not directly affect their satisfaction in using Fintech.
dc.format.extentxiii, 144 p.: ill. (col.)
dc.identifier.citationAndal, A. J. E., Bono, R. L., & Cuison, B. W. (2026). Fintech utilization and customer satisfaction in micro and small convenience and grocery stores in the City of San Fernando, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2259
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.sdgSDG 9
dc.sdgSDG 10
dc.sdgSDG 11
dc.sdgSDG 4
dc.subject.ddcFinancial technology (FinTech)
dc.subject.ddcElectronic funds transfers
dc.subject.ddcDigital payments
dc.subject.ddcSmall business--Technological innovation
dc.titleFintech utilization and customer satisfaction in micro and small convenience and grocery stores in the City of San Fernando, La Union
dc.typeThesis
dcterms.accessRightsOpen access
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Financial Management
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