Publication:
Unit-based consumption among Elyucanos in San Fernando City, La Union

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creativework.keywordsbuying behavior, Elyucanos, unit-based consumption
dc.contributor.advisorBayani, Keneth G.
dc.contributor.authorVillacorta, Shannen C.
dc.contributor.authorCueto, Princess O.
dc.contributor.authorMarquez, Christian Joseph M.
dc.contributor.authorOgoy, Lea M.
dc.contributor.authorZarate, Jugimar G.
dc.contributor.chairGacayan, Daniel B.
dc.contributor.committeememberMartinez, Lynnie E.
dc.contributor.committeememberSiong, Venus D.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-07-31T06:01:11Z
dc.date.available2026-07-31T06:01:11Z
dc.date.issued2026-04
dc.descriptionFull text
dc.description.abstractThis study examines the patterns and drivers of unit-based consumption among Elyucanos in San Fernando City, La Union, focusing on how consumers purchase goods in smaller, affordable quantities to manage limited and fluctuating household budgets. Using a descriptive–correlational design, the research analyzes respondents’ purchasing frequency, preferred product categories, unit sizes, average spending per purchase, and access to retail channels that enable tingi or sachet buying. Statistical tools such as the median, chi-square with Cramer’s V, and Spearman’s rank correlation were employed to determine the level of influence of demographic and socioeconomic factors on buying behavior. Findings reveal that unit-based consumption remains a practical and adaptive strategy that allows households to maintain daily needs despite financial constraints, with sari-sari stores serving as critical access points. The study highlights how affordability, shape purchasing decisions, manufacturers, and policymakers seeking to balance accessibility, economy, and sustainable packaging practices in low- to middle income communities.
dc.format.extentxx, 278 p. : ill. (col.)
dc.identifier.citationVillacorta, S. C., Cueto, P. O., Marquez, C. J. M., Ogoy, L. M., & Zarate, J. G. (2026). Unit-based consumption among Elyucanos in San Fernando City, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2291
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 12
dc.sdgSDG 1
dc.sdgSDG 8
dc.subject.ddcConsumer behavior--Philippines
dc.subject.ddcPurchasing behavior
dc.subject.ddcRetail trade
dc.subject.ddcHousehold consumption
dc.subject.ddcBuying behavior
dc.subject.ddcConsumer preferences
dc.titleUnit-based consumption among Elyucanos in San Fernando City, La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Marketing Management
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