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Data-driven business analytics platform for alumni relations unit integrated services

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creativework.keywordsalumni tracking, business analytics, management
dc.contributor.advisorSapuay-Guillen, Sheena I.
dc.contributor.authorMalamion, Edelvar A.
dc.contributor.chairNisperos, Zhella Anne V.
dc.contributor.committeememberCadaoas, Genevieve C.
dc.contributor.committeememberOchoa, Mark Anthony C.
dc.date.accessioned2026-10-23T14:39:29Z
dc.date.available2026-10-23T14:39:29Z
dc.date.issued2025-11
dc.descriptionFull text
dc.description.abstractIncreasing demands for institutional development necessitate data-driven approaches 10 alumni relations. This study addressed operational challenges at the Don Mariano Marcos Memorial State University — Mid La Umon Campus, specifically jn data Tracking and report generation. The research aimed 10 develop a web-based Dara-Driven Business Analytics Platform to enhance decision-making and service integration. Employing descriptive and developmental methods, the system was built using an Iterative and Incremental Model with PW, JavaScript, and SQL The platform features data visualization, role-based access, and automated reporting. Evaluation via the 1M)/IEC 25010:2011 model yielded a grand mean 01465, signifying "Excellent" quality and user acceptance. Results confirmed that integrating business analytics effectively bridges data collection gaps and strengthens engagement. Future iterations may incorporate predictive analytics and cloud infrastructure to further optimize university operations.
dc.format.extentx, 43 p.: ill. (col.)
dc.identifier.citationMalamion, E. A. (2025). Data-driven business analytics platform for alumni relations unit integrated services. [Unpublished Master Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2827
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 4
dc.sdgSDG 9
dc.sdgSDG 16
dc.subjectAlumni tracking
dc.subjectBusiness analytics
dc.subjectData visualization
dc.subjectDecision support systems
dc.subjectManagement information systems
dc.subjectWeb-based applications
dc.subjectHigher education institutions
dc.subjectAlumni tracking
dc.subjectBusiness analytics
dc.subjectData visualization
dc.subjectDecision support systems
dc.subjectManagement information systems
dc.subjectWeb-based applications
dc.subjectHigher education institutions
dc.subject.ddcBusiness intelligence
dc.subject.ddcManagement information systems
dc.subject.ddcProgramming
dc.subject.ddcOrganization and activities in higher education
dc.titleData-driven business analytics platform for alumni relations unit integrated services
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Information Technology
thesis.degree.levelMasters
thesis.degree.nameMaster in Information Technology
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