Publication:
Strategic responses of restaurants amidst covid-19 pandemic in the second distrit of La Union

Simple item page
dc.contributor.authorGalera, Joseph G.
dc.contributor.authorCerezo, Arjean M.
dc.contributor.authorFlores, Leslie G.
dc.date.accessioned2025-09-18T06:03:17Z
dc.date.available2025-09-18T06:03:17Z
dc.date.issued2023
dc.descriptionFull text
dc.description.abstractCOVID19 Pandemic affected all industries and livelihood worldwide more especially on food industries managed by small family owned business. In this study, 51 family owned restaurants were surveyed in the second district of La Union in terms of their strategic response during the COVID19 lockdowns and to develop a Post COVID recovery plan. Cost leadership strategies were very highly practiced; focus, market development and outsourcing were highly practiced while diversification was moderately practiced. Several capabilities and constraints were also identified and the R.I.S.E U.P. COVID recovery program was develop which stands for Re-evaluate, Invest, Strengthen, Enhance, Upgrade and Promote. Most of the participating restaurants have been operating for more than 4 years, micro enterprise with at least 6 employees and they have offered other types of services such as in-house and third-party delivery services. Most strategic responses were highly practiced as adaptation to the COVID19 lockdowns. Family-owned restaurants firms have had several capabilities and constraints in dealing with the new policies of the COVID19 pandemic. Recommendations include to improve online presence, invest in delivery services, prioritize cleanliness and hygiene, regularly update offerings, implement employee development programs and consider market expansion.
dc.identifier.citationGalera, J.G., Cerezo, A.M., Flores, L.G., (2023) Strategic responses of restaurants amidst covid-19 pandemic in the second distrit of La Union [Unpublished undergraduate thesis]Don Mariano Marcos Memorial State University-Open University System
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/424
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 11
dc.subjectSOCIAL SCIENCES::Business and economics
dc.titleStrategic responses of restaurants amidst covid-19 pandemic in the second distrit of La Union
dc.typeThesis
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-OUS-2023-COM-BSBA-GaleraJG.pdf
Size:
5.67 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses