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Green marketing awareness and practices among DMMMSU concessionaires

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dc.contributor.authorImam, Abdul Racman T.
dc.contributor.authorFaraon, Patricia
dc.contributor.authorGallardo, Dianne B.
dc.contributor.authorMontoya, Rasheed Blue M.
dc.date.accessioned2025-09-19T07:04:15Z
dc.date.available2025-09-19T07:04:15Z
dc.date.issued2024
dc.descriptionFull text
dc.description.abstractThis study explores the awareness and practices of green marketing among concessionaire owners at Don Mariano Marcos Memorial State University (DMMMSU), focusing on the four key elements of the marketing mix: green product, green price , green place and green promotion. The research assesses how these business owners integrate eco-friendly products, sustainable pricing strategies, responsible distribution, and green promotional efforts. Additionally, the study investigates the relationship between their level of awareness and the extent of green marketing practices they implement. The purpose is to guide these concessionaire owners in improving their business operations through green marketing strategies. The proposed marketing plan encourages the adoption of environmentally sustainable products and practices while meeting the growing demand for eco-friendly options. The plan aims to enhance brand image, attract conscious consumers, and contribute to a more sustainable future by incorporating sustainability into product development, pricing, distribution and promotions.
dc.identifier.citationImam, A.T., Faraon, P., Gallardo, D.B., Montoya, R.M., (2024) Green marketing awareness and practices among DMMMSU concessionaires [Unpublished undergraduate thesis] Don Mariano Marcos Memorial State University- Open University System
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/435
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 17
dc.subjectSOCIAL SCIENCES::Other social sciences::Labour market research
dc.subjectSOCIAL SCIENCES::Business and economics
dc.titleGreen marketing awareness and practices among DMMMSU concessionaires
dc.typeThesis
dspace.entity.typePublication
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