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Development of jicama (Pachyrhizus erosus) polvoron

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creativework.keywords4Ps marketing strategy, jicama polvoron, microbiological safety, product development, sensory evaluation
creativework.keywords4Ps marketing strategy, jicama polvoron, microbiological safety, product development, sensory evaluation
dc.contributor.advisorGacayan, Daniel B.
dc.contributor.authorNieva, Marc Judel S.
dc.contributor.authorGallego, Ma. Salome O.
dc.contributor.authorLaureta, Jade Margarette N.
dc.contributor.authorMallare, Stephen Rei C.
dc.contributor.authorOlete, Kyla Mae B.
dc.contributor.chairBayani, Keneth G.
dc.contributor.committeememberHufana, Zhelyn A.
dc.contributor.committeememberMartinez, Lynnie E.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-06-04T13:52:38Z
dc.date.available2026-06-04T13:52:38Z
dc.date.issued2025-07
dc.descriptionFull text
dc.description.abstractJicama Polvoron, which employs quality ingredients to meet the growing need for healthier food polvoron options, is a pleasant and nutritious alternative to traditional polvorons. The study's main objectives were to standardize the production process and formulation of jicama polvoron, assessing sensory qualities, microbiological qualities, physicochemical properties, consumer acceptability assessment, determining shelf life, production cost analysis, and a comprehensive marketing strategy, using experimental, descriptive, and developmental research designs. With high sensory acceptance from trained panelists, the study showed that Treatment II was the most beneficial formulation. Microbiological testing confirmed the product's safety, while physicochemical investigations revealed stability. Shelf-life studies, storing jicama polvoron in the refrigerator for four weeks, will ensure its peak quality. Production costs would be comparable to those of brands in the operating market. A strategic marketing plan was created using the 4Ps framework (Product, Price, Place, and Promotion) to attain a strong market position.
dc.format.extentxiv, 139 p.: ill. (col.)
dc.format.extentxiv, 139 p.: ill. (col.)
dc.identifier.citationNieva, M. J. S., Gallego, M. S. O., Laureta, J. M. N., Mallare, S. R. C. & Olete, K. M. B. (2025). Development of jicama (Pachyrhizus erosus) polvoron. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1690
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseOpen access
dc.rights.licenseCC BY 4.0
dc.sdgSDG 12
dc.subject.ddcFood technology
dc.subject.ddcFood preparation
dc.subject.ddcCookery
dc.subject.ddcMarketing
dc.subject.ddcProduct development
dc.titleDevelopment of jicama (Pachyrhizus erosus) polvoron
dc.typeThesis
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Management major in Marketing Management
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