Publication: Mango vinegar as IGP of Barangay Sagayad, City of San Fernando, La Union for a proposed marketing plan
No Thumbnail Available
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Don Mariano Marcos Memorial State University -Open University System
Abstract
Income generating projects aims to build economic capacity and stability to an overall increase of the families economic in the community. Mango vinegar was selected on 2014 to be the IGP of Barangay Sagayad under the supervision of the City of San Fernando to BDS2 program. However, there are some problems needed to be addressed and solved in order to maintain the IGP.
This study seeks to identify the profile of the existing IGP, the awareness of the community in the implementation of IGP, the problems encountered in the implementation and the implementers knowledge on packaging and promotion of the product.
The purpose of this study is to drive data to come up with a proposed marketing plan to sustain the implementation of the said IGP that can help the barangay residents and the barangay itself to obtain and increase their additional net income.
Description
Full text
Keywords
SOCIAL SCIENCES::Other social sciences::Labour market research, SOCIAL SCIENCES::Business and economics::Business studies
Citation
Antonio, S.J, (2021) Mango vinegar as IGP of Barangay Sagayad, City of San Fernando, La Union for a proposed marketing plan [Unpublished undergraduate thesis] Don Mariano Marcos Memorial State University -Open University System.