Publication:
One town, one product marketing strategies in the first class municipalities of the second district of La Union

Simple item page
dc.contributor.advisorGacayan, Daniel B.
dc.contributor.authorLopico, Cristine T.
dc.contributor.authorAgas, Robelita A.
dc.contributor.authorGarcia, Gellie A.
dc.contributor.authorLaranang, Queenieliz L.
dc.contributor.authorPerreras, Shiela Marie B.
dc.contributor.authorTejada, Maricel C.
dc.contributor.authorTorralba, Shari Karen R.
dc.contributor.chairBayani, Keneth G.
dc.contributor.committeememberJavonitalla, Josephine G.
dc.contributor.committeememberNovencido, Rosa M.
dc.date.accessioned2025-11-19T02:52:25Z
dc.date.available2025-11-19T02:52:25Z
dc.date.issued2013-03
dc.descriptionFull text
dc.description.abstractThe insufficiency of marketing strategies has constantly hampered the emergence and significance of OTOP to community development. This study explored the “One Town One Product” in the First Class Municipalities of the Second District of La Union. Data were gathered from a sample of 77 barangay and individual producers using a researcher-assisted survey questionnaire and were analyzed using frequency counts and percentages. OTOP enterprises target adults within comes below PHP 12,000 as their market. They are formed as a sole proprietorship or partnership with micro capitalization and usually operate within the municipality with closed coordination with local government units for a year or less. These enterprises produce plastic, or paper-packed convenience goods priced to maximize profits based on policies and sensitivities. Moreover, they promote their products through quantity and cash discounts, special event prices, delayed quotations, personal selling, local and health appeal advertising, trade exhibits, and electronic trade.
dc.identifier.citationLopico, C. T., Agas, R. A., Garcia, G. A., Laranang, Q. L., Perreras, S. M. B., Tejada, M. C., Torralba, S. K. R. (2013). One town, one product marketing strategies in the first class municipalities of the second district of La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository. https://lakasa.dmmmsu.edu.ph/handle/123456789/639
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/639
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.sdgSDG 8
dc.subject.ddcBusiness Management
dc.subject.ddcMarketing
dc.titleOne town, one product marketing strategies in the first class municipalities of the second district of La Union
dc.typeThesis
dspace.entity.typePublication
thesis.degree.departmentCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBusiness Administration, major in Marketing Management
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-MLUC-2013-COM-BSBA-LopicoCT-FT.pdf
Size:
540.61 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses