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Sales promotion activities of selected general merchandizing stories in San Juan, La Union: Input to sales promotional plan

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dc.contributor.authorModerin, Leren C.
dc.contributor.authorPalacay, Elma N.
dc.contributor.authorRubis, Maricel C.
dc.date.accessioned2025-09-03T08:04:08Z
dc.date.available2025-09-03T08:04:08Z
dc.date.issued2015
dc.descriptionFull text
dc.description.abstractThe study aimed to assess the sales promotional activities of selected merchandising stores in San Juan, as a basis of formulating the proposed sales promotional plan. It was conducted in five general merchandize stores of San Juan, La Union : namely: Clara's Amor, Lucky shine, Rayword, Henlyn and the vine mini mart. As study was descripted in nature, data were gathered primarily through the use of questionnaire. Moreover, additional information were gathered through actual interview with the respondents. There were 50 respondents, five are owners and employees, forty-five (45) of them were customers. the results of the study showed that most of the selected general merchandising stores are sole proprietorship. The length of operation ranged from (0-10) years (60%) wit the capitalization of 201-300 thousand pesos (50%). There are one (1) to the three (3) numbers of employees (40%) in every general merchandizing store. Scope of operation is 50% within the municipality. Their target market are retailers and wholesalers. The findings of this study revealed the following on the extent of usage of sales promotional activities of selected general merchandizing stores and the degree of seriousness of problems encountered. Owners preferred to promote price-pack deals which is the highest on the result survey. Price discounts has the highest rate on the problems encountered by the general merchandizing stores. Based on the results of the study a three-year sales promotional plan for the selected merchandizing stores in San Juan, La Union was formulated.
dc.identifier.citationModerin, L.C ., Palacay, E.N., Rubis, M.C. (2015) Sales promotion activities of selected general merchandizing stories in San Juan, La Union: Input to sales promotional plan [Unpublished undergraduate thesis] DMMMSU-OUS
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/306
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 12
dc.subjectSOCIAL SCIENCES::Business and economics
dc.titleSales promotion activities of selected general merchandizing stories in San Juan, La Union: Input to sales promotional plan
dc.typeThesis
dspace.entity.typePublication
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