Publication:
Marketing strategies of income generating project of barangays in the City of San Fernando, La Union

Simple item page
creativework.keywordsBarangays, Income Generating Project, Marketing Strategies, Thesis writing
dc.contributor.advisorBayani, Keneth G.
dc.contributor.authorAbuan, Majeak L.
dc.contributor.authorCasuga, Joan M.
dc.contributor.authorRamos, Dominic Leo D.
dc.contributor.authorRodriguez, Karl Angelo S.
dc.contributor.chairPerez, Estrella N.
dc.contributor.committeememberNovencido, Rosa M.
dc.contributor.committeememberGacayan, Daniel B.
dc.date.accessioned2026-03-31T08:27:43Z
dc.date.available2026-03-31T08:27:43Z
dc.date.issued2020-07
dc.descriptionFull text
dc.description.abstractIncome Generating Project (IGP) of Barangays is one of the initiatives of local government units in the City of San Fernando, La Union, to promote entrepreneurship by encouraging every barangay to identify, develop, and promote a product or service. This study aimed to determine the Marketing Strategies of IGP of Barangays in the City of San Fernando, La Union. Data were collected from 20 barangays with active IGPs using a valid and reliable survey questionnaire and were analyzed using frequency counts and percentage. Findings revealed that these barangay IGPs operated in a limited scope only and focused its marketing strategies attracting low-income earners to buy their products by using various kinds of discounts and bundle promos.
dc.format.extentviii, 59 p.: ill. (col.)
dc.identifier.citationAbuan, M. L., Casuga, J. M., Ramos, D. L. D. & Rodriguez, K. A. S. (2019). Marketing strategies of income generating project of barangays in the City of San Fernando, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1253
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.subjectSOCIAL SCIENCES::Business and economics
dc.subject.ddcIncome generating projects
dc.subject.ddcMarketing management
dc.titleMarketing strategies of income generating project of barangays in the City of San Fernando, La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Marketing Management
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-MLUC-2019-COM-BSBA-AbuanML-FT.pdf
Size:
38.49 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses