Publication: Empowering local entrepreneurs:
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Date
2025-07
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Don Mariano Marcos Memorial State University – Mid La Union Campus
Abstract
Micro-retail possesses significance in driving economic growth and community development. This study examines micro-retailers' contributions to local economic growth in San Fernando City, La Union, where they create jobs, generate revenue, and support local sourcing. The researcher used a quantitative descriptive research methods in collecting data, analysis and interpretation. A total of 385 registered micro-retailers participated in this research. Results revealed that despite operating as small-scale establishments, micro-retailers significantly impact local economies. They also revealed that government support initiatives have limited reach and effectiveness, with many sole proprietors facing challenges accessing them. Micro-retailers adopt strategies like digital payments and bulk purchasing to improve performance, but face significant challenges in acquiring new skills and knowledge and navigating complex regulations. The study highlights the need for targeted support to help micro-retailers overcome barriers and unlock their full potential. Effective support systems are crucial to ensure micro-retailers' success and sustainability.
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Sabas, K. C. R., Dumpit, L. C., Gonzaga, A. A., Ledda, A. M. Empowering local entrepreneurs: Exploring the micro retailing landscape for sole proprietors in San Fernando City, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository. https://lakasa.dmmmsu.edu.ph/handle/123456789/603