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Effects of social media used in online recruitment among medium enterprises in Bauang, La Union

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creativework.keywordsmedium enterprises, online recruitment, social media
dc.contributor.advisorNullar, Rahfie C.
dc.contributor.authorAdarna, Angel Anne C.
dc.contributor.authorAlgas, Irish Blessing Joy L.
dc.contributor.authorApiado, Rochelle C.
dc.contributor.authorBalangue, Rhoda L.
dc.contributor.authorCortez, Kathleen Rose A.
dc.contributor.chairGacayan, Daniel B.
dc.contributor.committeememberNovencido, Rosa M.
dc.contributor.committeememberBayani, Keneth G.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-09-10T02:24:05Z
dc.date.available2026-09-10T02:24:05Z
dc.date.issued2022-07
dc.descriptionFull text
dc.description.abstractSocial Media usage has made an impact for online recruitment which contributed to the increase in the emergence of recruiting candidates in a variety of platforms. This study focuses on the effects of social media used in online recruitment among medium enterprises in Bauang, La Union. It also aimed to identify how the extent of usage of social media platforms affects the level of perceived effects and if there is a significant relationship between social media platforms and perceived effects. The gathered data from 17 HR managers and/or business owners of the medium enterprises through a researcher-administered questionnaire, which were analyzed using median and spearman’s rank correlation. Findings revealed that majority of medium enterprises used Facebook in conducting online recruitment and the extent of usage of social media platforms had a significant relationship with the level of perceived effects of social media used in online recruitment which was cost, time, and quality.
dc.format.extentx, 65 p.: ill. (col.)
dc.identifier.citationAdarna, A. A. C., Algas, I. B. J. L., Apiado, R. C., Balangue, R. L., & Cortez, K. R. A. (2022). Effects of social media used in online recruitment among medium enterprises in Bauang, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2466
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.sdgSDG 4
dc.subjectSocial media
dc.subjectOnline recruitment
dc.subjectElectronic recruitment
dc.subjectEmployee recruitment
dc.subjectHuman resource management
dc.subjectRecruitment and selection
dc.subjectMedium enterprises
dc.subjectSocial media in business
dc.subjectE-recruitment
dc.subjectRecruitment costs
dc.subjectRecruitment efficiency
dc.subjectBauang (La Union, Philippines)
dc.subject.ddcEmployee selection
dc.subject.ddcEmployees -- Recruitment and selection
dc.subject.ddcPersonnel management
dc.subject.ddcEmployee recruitment
dc.subject.ddcElectronic recruitment
dc.subject.ddcSocial media in business
dc.subject.ddcSmall and medium-sized enterprises
dc.titleEffects of social media used in online recruitment among medium enterprises in Bauang, La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Human Resource Development Management
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