Publication:
Customer behavior before and during covid-19 pandemic in fast food restaurants in the City of San Fernando, La Union

Simple item page
creativework.keywordsbefore pandemic, covid-19, customer behavior, during pandemic, fast-food restaurant
dc.contributor.advisorBayani, Keneth G.
dc.contributor.authorAlminiana, Fel Aivan L.
dc.contributor.authorAriones, Lory Jane D.
dc.contributor.authorHernaez, Cris Aurea H.
dc.contributor.authorMilan, Krista Althea B.
dc.contributor.authorTiu, Ivan Dominic C.
dc.contributor.chairCacanindin, Geremy S.
dc.contributor.committeememberHufana, Zhelyn A.
dc.contributor.committeememberRamirez, Edren F.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-05-21T14:26:25Z
dc.date.available2026-05-21T14:26:25Z
dc.date.issued2022-12
dc.descriptionFull text
dc.description.abstractThe World Health Organization (WHO) declared COVID-19 outbreak a global pandemic in March 2020.Asa result, the hospitality industry was one of those affected by the pandemic especially in the food service sector. After more than a year of lockdowns, the food service sectors are slowly opening their doors again to the customers. Therefore, the researchers decided to conduct a study about the behavior of the customers to determine if there were changes on their behavior before and during COVID-19 pandemic. This research used quantitative-descriptive research. The respondents were the customer of fast-food restaurants located in the City of San Fernando, La Union. The data gathered accordingly and tabulated using the Frequency and Percentage Distribution. The results revealed that the customers have made a massive change during COVID-19 as they have become more conscious and responsible in wearing facemasks and observing social distancing.
dc.format.extentxi, 56 p.: ill. (col.)
dc.identifier.citationAlminiana, F. A. L., Ariones, L. J. D., Hernaez, C. A. H., Milan, K. A. B. & Tiu, I. D. C. (2022). Customer behavior before and during covid-19 pandemic in fast food restaurants in the City of San Fernando, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1599
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 12
dc.subjectSOCIAL SCIENCES::Business and economics
dc.subject.ddcConsumer behavior
dc.subject.ddcMarketing
dc.subject.ddcPandemic measures
dc.subject.ddcFood service management
dc.subject.ddcFood and beverage management
dc.titleCustomer behavior before and during covid-19 pandemic in fast food restaurants in the City of San Fernando, La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.levelBachelor of Science in Hospitality Management
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-MLUC-2022-COM-BSHM-AlminianaFAL-FT.pdf
Size:
36.54 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses