Publication:
Trends and sustainable marketing practices of loom weaving in Bangar, La Union

Simple item page
dc.contributor.authorGauken, Rosalyn P.
dc.date.accessioned2026-05-28T07:20:11Z
dc.date.available2026-05-28T07:20:11Z
dc.date.issued2024-05
dc.description.abstractThis study was conducted to assess the trends and sustainable marketing practices of loom weaving in Bangar, La Union. The data were gathered through personal interview and online platforms with the aid of questionnaire from one hundred one loom weavers and sixteen consumers. With the use of descriptive research design, the data were analyzed using frequency, percentage, average, mean, and mode. The study revealed the trend and sustainable marketing practices of loom weavers in Bangar, La Union shows that the increasing utilization of digital platforms for various business operations underscores the emerging significance of e-commerce in this sector and also revealed that customer preferences are found to be centered around unique, appealing designs and high-quality products that offers higher economic growth, as well as sustainable and ethically sourced materials, and convenient reliable delivery options as they adopt to market trends by incorporating modern designs and sustainable materials into their traditional techniques.
dc.identifier.citationGauken, R.P. (2024).Trends and sustainable marketing practices of loom weaving in Bangar, La Union. [Unpublished Undergraduate Thesis, Don Mariano Marcos Memorial State University- North La Union Campus, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1618
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University- North La Union Campus
dc.sdgSDG 11
dc.titleTrends and sustainable marketing practices of loom weaving in Bangar, La Union
dc.typeThesis
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-NLUC-2024-IABM-BSABM-GaukenRP-FT.pdf
Size:
2.93 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses