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Factors influencing consumer behavior in purchasing automobile amidst pandemic

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dc.contributor.authorOlito, Kristine F.
dc.contributor.authorBalang, Judith T.
dc.contributor.authorFrancisco, Casillan A.
dc.contributor.authorLavarias, Josie O.
dc.date.accessioned2025-10-06T00:47:21Z
dc.date.available2025-10-06T00:47:21Z
dc.date.issued2022
dc.descriptionFull text
dc.description.abstractThis study made use of a descriptive and evaluative research of investigation. A validated and reliable questionnaire served as the data gathering tool and a total of sixty private car owner-respondents were surveyed from the province of La Union. The finding revealed that the private car owners who purchased automobiles during the pandemic were adult males, married, belonging to a member of more than four family sizes, permanently employed and earning above twenty thousand pesos a month. The private car owners were highly influenced by the brand, price, comfort, fuel type, safety and seating capacity. Financial constraint was the main problem that the private car owners encountered in purchasing automobiles.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/492
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 9
dc.subjectSOCIAL SCIENCES::Business and economics::Business studies
dc.titleFactors influencing consumer behavior in purchasing automobile amidst pandemic
dc.typeThesis
dspace.entity.typePublication
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