Publication:
Fintech adoption:

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creativework.keywordsadoption of cashless transactions, business decision, business performance, financial technology, hospitality industry
dc.contributor.advisorParrocha, Hernan L.
dc.contributor.authorNitura, Vincent Jack D.
dc.contributor.authorAtimpao, Jovelyn B.
dc.contributor.authorBrioso, Reignyelle Christian Ynygo A.
dc.contributor.authorMadrid, Ron Allen G.
dc.contributor.chairBayani, Keneth G.
dc.contributor.committeememberGacayan, Daniel B.
dc.contributor.committeememberSiong, Venus D.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.date.accessioned2026-02-26T04:34:28Z
dc.date.available2026-02-26T04:34:28Z
dc.date.issued2024-05
dc.descriptionFull text
dc.description.abstractCashless transactions involve using digital forms of payment facilitated by technologies such as credit/debit cards, digital wallets, and mobile banking. The research examines the profile of businesses in the hospitality industry, factors influencing adoption decisions, and the effects of cashless transactions on finance, operations, and marketing. Data from 143 of 156 businesses were gathered through a checklist and a validated questionnaire and analyzed using frequency, percentage, median, and mode. Findings revealed that businesses in the hospitality industry are mostly restaurants, dominated by young and enterprising small businesses, and cash remains the dominant mode of transaction. Various forms of cashless transactions are also being adopted. The findings showed that decisions of businesses in the hospitality industry regarding whether to adopt cashless transactions or not were perceived to be influenced by perceived usefulness/benefits and perceived ease of use and were not influenced by perceived risks. Adopting cashless transactions positively affects the finance, operations, and marketing of businesses in the hospitality industry.
dc.format.extentx, 96 p.: ill. (col.)
dc.identifier.citationNitura, V. J. D., Atimpao, J. B., Brioso, R. C. Y. A. & Madrid, R. A. G. (2024). Fintech adoption: Cashless transactions in the hospitality industry in the City of San Fernando, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1115
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.sdgSDG 9
dc.subjectHUMANITIES and RELIGION::History and philosophy subjects::History subjects::Technology and culture
dc.subject.ddcElectronic banking
dc.subject.ddcDigital payments
dc.subject.ddcFinancial services
dc.subject.ddcHotel and lodging management
dc.titleFintech adoption:
dc.title.alternativeCashless transactions in the hospitality industry in the City of San Fernando, La Union
dc.typeThesis
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration major in Financial Management
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