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Delving into the editorial cartoons:

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creativework.keywordseditorial cartoons, semiological discourse analysis
dc.contributor.advisorCorpuz, Maria Evelyn D.
dc.contributor.authorAbenoja, Hannah A.
dc.contributor.authorAquino, Danilo May M.
dc.contributor.authorBasing-at, Trishia O.
dc.contributor.authorDucusin, Ariel A.
dc.contributor.authorGarcia, Marjorie F.
dc.contributor.chairMacato, Dannilyn U.
dc.contributor.committeememberMerza, Hartwell Norman M.
dc.contributor.committeememberBudeng, Rinarose B.
dc.date.accessioned2026-08-18T06:42:56Z
dc.date.available2026-08-18T06:42:56Z
dc.date.issued2023-05
dc.descriptionFull text
dc.description.abstractThe role of editorial cartoons as a burgeoning body of mass media was apparent in the involvement of delivering finite information and fostering change in the reader's minds. As a conveyor of dominant values in a society, the approach in semiological discourse analysis was utilized to investigate the meanings and ideologies present in the Editorial Cartoons. The most appropriate research design, which is the qualitative approach, alongside the two analyses methods particularly the semiological analysis and critical discourse analysis, was employed in investigation of the seventeen editorial cartoons published in the different student campus papers from 2018 to 2022 in the City of San Fernando, Province of La Union, Philippines. The Editorial Cartoons were used as the source of data in the study. Based on the analysis of such, the identified thirty-five recurring signs were classified as humans, emotions, inanimate objects, and animate objects following their signified. Next to this was the presentation of their frames using non-linguistic and linguistic devices. Lastly, six ideologies reflected the student campus paper's deliverance of information to the readers.
dc.format.extentix, 103 p. : ill. (col.).
dc.identifier.citationAbenoja, H. A., Aquino, D. M. M., Basing-at, T. O., Ducusin, A. A., & Garcia, M. F. (2023). Delving into the editorial cartoons : a semiological discourse analysis. [Unpublished Undergraduate Feasibility Study]. Don Mariano Marcos Memorial State University - Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/2362
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University - Mid La Union Campus
dc.sdgSDG 4
dc.subjectSemiotics
dc.subject.ddcDiscourse analysis
dc.subject.ddcMass media
dc.subject.lcshCaricatures and cartoons
dc.subject.lcshVisual communication
dc.titleDelving into the editorial cartoons:
dc.title.alternativeA semiological discourse analysis
dc.typeThesis
dspace.entity.typePublication
thesis.degree.disciplineCollege of Arts and Sciences
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Arts in English Language
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