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Marketing strategies of micro business owners in the public market of Bacnotan, La Union

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creativework.keywordsMarketing Strategies, Micro Business Owners, Public Market
dc.contributor.advisorArangorin III, Alfredo G.
dc.contributor.authorDacumos, Rechelle S.
dc.contributor.authorCostales, Justine Isony A.
dc.contributor.authorObillo, Madelyn O.
dc.contributor.authorTomas, Lhourence Joy D.
dc.contributor.chairBayani, Keneth G.
dc.contributor.committeememberQuinitip, Tiffany Ruth R.
dc.contributor.committeememberGacayan, Daniel B.
dc.contributor.committeememberSiong, Venus
dc.date.accessioned2026-04-23T15:06:20Z
dc.date.available2026-04-23T15:06:20Z
dc.date.issued2022-11
dc.descriptionFull text
dc.description.abstractThis study aimed to determine the marketing strategies of micro business owners in the public market of Bacnotan, La Union. This study utilized the descriptive method of research in identifying and analyzing the marketing strategies of the micro business owners in the public market of Bacnotan, La Union. The 250 respondents were the owners of the micro businesses in the public market of Bacnotan, La Union. A modified questionnaire from the thesis book entitled “Marketing Strategies of Selected Grocery and Houseware Stores in the City of San Fernando, La Union” was used to gather data needed in the study. Data were analyzed and interpreted utilizing frequency counts and percentages. The micro businesses vary in terms of the profile of the business, years of operation and number of employees. Micro businesses in the public market of Bacnotan, La Union used variety of marketing strategies for their product, price, place and promotion.
dc.format.extentx, 76 p.: ill. (col.)
dc.identifier.citationDacumos, R. S., Costales, J. I. A., Obillo, M. O. & Tomas, L. J. D. (2022). Marketing strategies of micro business owners in the public market of Bacnotan, La Union. [Unpublished Undergraduate Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/1384
dc.language.isoen
dc.publisherDon Mariano Marcos Memorial State University – Mid La Union Campus
dc.rights.licenseCC BY 4.0
dc.sdgSDG 8
dc.subjectSOCIAL SCIENCES::Business and economics
dc.subject.ddcMarketing management
dc.subject.ddcPublic markets
dc.subject.ddcSmall Enterprises
dc.subject.ddcSmall business management
dc.titleMarketing strategies of micro business owners in the public market of Bacnotan, La Union
dc.typeThesis
dcterms.accessRightsOpen access
dspace.entity.typePublication
thesis.degree.disciplineCollege of Management
thesis.degree.levelUndergraduate
thesis.degree.nameBachelor of Science in Business Administration Major in Marketing Management
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