Publication:
Effectively bridging the food delivery services to the households: a case of food panda

Simple item page
dc.contributor.authorDarilay, Albert A.
dc.contributor.authorGaldones, Joan N.
dc.contributor.authorGenegabuas, Judy Ann P.
dc.contributor.authorNisperos, Cecile M.
dc.contributor.authorSoledad, Cristina C.
dc.date.accessioned2025-09-12T05:57:27Z
dc.date.available2025-09-12T05:57:27Z
dc.date.issued2022
dc.descriptionFull text
dc.description.abstractFood businesses have been able to capitalize on the increased demand created by the COVID-19 phenomena. In the past, strict lockdowns were progressively loosened to accommodate and expedite economic recovery. Delivery services have been present from the beginning catering to the needs that people have placed. The study intended to explore the level of effectiveness and problems encountered by the food delivery service riders in bridging the food delivery services to the households. The proposed marketing plan intends to assist food panda service business in the face of fierce competition in the food delivery industry, as well as the convenience they can bring to customers. The proposed marketing plans primary goal is to raise brand competition and established a strong presence among customers, ensuring that food panda is at the forefront of their minds when they are hungry and craving the foods desire. A descriptive research design was employed to determine the level of effectiveness and problems encountered by the food delivery service riders. The respondents of the study were food panda service riders who go to the City of San Fernando, La Union. A survey method wad administered as the primary instrument of data collection. This study revealed that the food delivery service riders are highly effective in bridging the food delivery services to the households.
dc.identifier.citationDarilay, A.A., Galdones, J.N., Genegabuas, J.P., Nisperos, C.M., Soledad, C.C., (2022) Effectively bridging the food delivery services to the households: a case of foodpanda [unpublished undergraduate thesis] DMMMSU-OUS.
dc.identifier.urihttps://lakasa.dmmmsu.edu.ph/handle/123456789/392
dc.language.isoen_US
dc.publisherDon Mariano Marcos Memorial State University -Open University System
dc.sdgSDG 8
dc.subjectSOCIAL SCIENCES::Business and economics
dc.titleEffectively bridging the food delivery services to the households: a case of food panda
dc.typeThesis
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
UT-OUS-2022-COM-BSBA-DarilayAA-FT.pdf
Size:
39.77 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Undergraduate Theses