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  1. Home
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Browsing by Author "Quinitip, Tiffany Ruth R."

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    Academic performance of the Bachelor of Public Administration in Don Mariano Marcos Memorial State University, Mid La Union Campus
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2021-12) Aquino, Shiela Mae B.; Burgos, Lauryn Grace L.; Dumo, Dorothy Rose G.; Estandian, J-Lyn J.; Gamayen, Joanna Mae B.; Quinitip, Tiffany Ruth R.; Novencido, Rosa M.; Estilong, Herminaldo P.; Palabay, Lher Verell S.; Ochoa, Mark Anthony C.
    Academic performance is important for it is one key determinant of future success. This study aimed to determine the academic performance of BPA students in DMMMSU MLUC. The data-were collected from the 71 third year students through documentary analysis. Findings revealed that BPA students vary in their proficiency in the OLSAT College Admission Test. As to General Education courses, the students had obtained the highest GPA in GEMC 101a while as to Professional Core courses, they had the highest GPAinPADM110.AlongtheSpecialCore courses, students had gained the highest GPA in PASC 102whilealongthe Elective courses, they had obtained the highest GPA in ELEC 113. The acquired overall GPA rating of the respondents among the mentioned courses was satisfactory. It was proven that the OLSAT College Admission Test and the academic performance of the Public Administration students are not correlated.
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    Accelerating growth:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-04) Calub, Arlene Nanette A.; Dumo, Shane A.; Gomez, Bella Mharriel M.; Ramos, Mirasol P.; Galleta, Darwin T.; Quinitip, Tiffany Ruth R.; Legaspi, Annaliza B.; Bayani, Keneth G.
    Digitalization in the municipalities involves adopting digital technologies to improve local government services and operations. The main objective of this study was to determine the relationship between the level of implementation of digitalization and level of government service delivery efficiency of Fourth-Class Municipalities of La Union. The participants were ninety-five (95) department heads of Fourth-class municipalities of La Union. Descriptive-quantitative research design was utilized. Respondents’ data were analyzed using median, mean and Spearman rho correlation in Excel and Jamovi. Findings showed that the fourth-class municipalities of La Union had good level of implementation of digitalization and high level of government service delivery. This demonstrated that there was no significant relationship between the level of implementation of digitalization and level of government service delivery efficiency. Municipalities were challenged with significant infrastructural challenges, including inadequate internet connectivity and outdated technological frameworks.
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    African Swine Fever:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-05) Supsup, Kristine Joy F.; Gonzales, Francine Anne N.; Tulingan, Jhunie Mae G.; Songcuan, Raiza Anne S.; Villanueva, Maria Allyna B.; Parrocha, Maricel C.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
    The outbreak of African Swine Fever poses significant financial challenges for industries associated with swine farming. Among these, the swine feed industry has been particularly affected. This study examines swine feed sellers' financial implications and strategies in Luna, Bangar, and Sudipen, La Union. Data were gathered from 23 local swine feed sellers and interpreted using frequency counts and percentages, ratios, and point biserial correlation. Findings showed that swine feed businesses face financial implications on their profitability, liquidity, and stability and implemented strategies, specifically revenue generation, product expansion, and cost-cutting. Further, these swine feed businesses experienced fluctuations in their financial performance from 2019 to 2023. Overall, the study revealed a significant relationship between financial implications and specific strategies for swine feed businesses in the municipalities of Luna, Bangar, Sudipen, and La Union.
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    Assessment of employment opportunities for senior high school graduates in the City of San Fernando, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-11) Bona, Khessy P.; Libed, Angel G.; Ortiza, Cristina Marie N.; Rola, Trisha Mae F.; Flores, Christian Kent E.; Quinitip, Tiffany Ruth R.; Bayani, Keneth G.; Ancheta, Marifel D.; Siong, Venus D.
    In today's dynamic and competitive job market, the transition from senior high school to the workforce presents both opportunities and challenges to assess the employment opportunities the for graduates. This study aims for senior high school graduates in the City of San Fernando, La Union, by examining the profile of industries, available job positions. and preferred 2lst-century skills required by employers. This study employed a researcher-designed survey within a quantitative descriptive research design. Data were gathered from 343 registered micro-enterprises in the City of San Fernando, La Union, using frequency, percentage, and median. The study reveals that micro-enterprises in the City of San Fernando, La Union, primarily offer low-skill service jobs. However, the findings also highlight that 21st-century skills are vital for enhancing the employability of Senior High School Graduates.
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    Awareness, access, and satisfaction on Public Employment Service Office (PESO) services in the Fourth Class Municipalities of La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-12) Gonzales, Angel O.; Aunor, Arghine Kaye P.; Blanco, Cyrel Mae P.; Camba, Raysele Joy G.; Vidaña, Shanice Anne O.; Nonan, Jenny E.; Quinitip, Tiffany Ruth R.; Legaspi, Annaliza B.; Bayani, Kenth G.; Gacayan, Daniel B.
    This study presents the awareness, access, and satisfaction on Public Employment Service Office (PESO) services in the Fourth-Class Municipalities of La Union. It determined the respondent’s profile, awareness, access, and level of satisfaction on PESO services. The profile, awareness, and access of the respondents was analyzed using frequency counts and percentages. To determine the level of satisfaction, median was used. Findings revealed that the residents were composed of 15-39 years old, dominated by male, majority were married, many were high school graduates, great majority were unemployed, many were employed, and many of them received a salary rate below 13,000 pesos. Respondents were aware of the services offered by PESO. Access to services was lower than the awareness of the respondents. Satisfaction in all services yielded a median score of 5, interpreted as very satisfied. Significant differences in awareness, access and satisfaction with PESO services were found across various profile variables. The results may serve as a guide for local government units and PESO personnel in enhancing and aligning employment programs to more effectively address the needs of different sectors within the community.
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    Awareness, access, and satisfaction on Public Employment Service Office (PESO) services in the Third Class Municipalities of La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2026-01) Ramos, Riffi Murphy B.; Balanon, Rochelle A.; Dacumos, Reincy S.; Montoya, Glizel G.; Nonan, Jenny E.; Quinitip, Tiffany Ruth R.; Legaspi, Annaliza B.; Bayani, Kenth G.; Gacayan, Daniel B.
    The study presents the awareness, access, and satisfaction with PESO Services in the Third Class Municipalities of La Union, analyzing demographic differences and providing insights to improve local employment programs. It considered factors such as age, sex, civil status, educational attainment, employment status, and salary rate, and examined variations across major programs, including Job Fairs, Livelihood Bazaars, GIP, SPESOS, Recruitment Activities, and TUPAD. A descriptive cross-sectional survey of 363 stratified, randomly selected respondents was used, employing validated questionnaires and nonparametric analyses to identify demographic differences. Using frequency counts and percentages, the study found that half of the respondents were 15–34 years old, the majority were male, the majority were married, many were high school graduates, a great majority were unemployed, and a great majority of employed respondents earned below 13,000 pesos. Most were aware of PESO services, but access to the program remained limited. However, those who accessed the services expressed satisfaction based on median scores. Statistical test revealed significant differences in awareness, access, and satisfaction by age, sex, educational attainment, employment status, and income, highlighting the need for targeted promotion to increase utilization and enhance service outcomes. The results can support the development of targeted interventions and more efficient employment programs that better address the needs of rural communities.
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    Awareness, access, and satisfaction on Public Employment Service Office (PESO) services of San Fernando City, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2026-01) Agbuya, Myklyne V.; Abat, Grace S.; Dilinila, Karl Angel Q.; Oloteo, Xyril Micah H.; Nonan, Jenny E.; Quinitip, Tiffany Ruth R.; Legaspi, Annaliza B.; Bayani, Kenth G.; Gacayan, Daniel B.
    This study assessed the awareness, access, and satisfaction of residents within the Central Business District of San Fernando City, La Union, regarding the services provided by the Public Employment Service Office (PESO). The results show a high level of awareness among respondents, particularly toward major programs such as Tulong Panghanapbuhay sa Ating Disadvantaged/Displaced Workers (TUPAD) and Job Fairs, which were the most recognized and utilized services. In contrast, awareness and access to livelihood and self-employment bazaars, including the Special Program for Employment of Students and Out-of-School Youth (SPESOS) and Government Internship Program (GIP), were comparatively lower. The respondents show a high level of satisfaction across all PESO services, with Job Fairs, GIP, and SPESOS receiving “Very Satisfied” ratings, indicating effective implementation and positive client experiences. Statistical analyses showed significant differences in awareness, access, and satisfaction when respondents were grouped according to age, educational attainment, civil status, employment status, and salary rate. Younger, single, and more educated respondents exhibited greater awareness of youth-oriented programs, while unemployed individuals and those with lower income were more engaged in employment facilitation and livelihood services.
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    Barangay local legislation:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2026-04) Nisperos, Russel D.; Dulay, Marian S.; Sambot, Erika D.; Seb-At, Maiko S.; Flores, Christian Kent E.; Pajimola, Allan Hil B.; Quinitip, Tiffany Ruth R.; Ancheta, Marifel D.; Bayani, Keneth G.
    This study examined the legislative capabilities and performance of the Sangguniang Barangay (barangay councils) in Bacnotan, La Union, focusing on their ordinance- and resolution-making functions under the Local Government Code of 1991.Using a descriptive quantitative research design, data were collected through surveys, documentary analysis, and informal interviews with Punong Barangays, Barangay Kagawads, and SK Chairpersons from all 47 barangays via total enumeration. Key findings showed that Sangguniang Barangay members had a moderate level of legislative capability in drafting and technical aspects, with Punong Barangays and Kagawads scoring higher in procedural knowledge than SK Chairpersons. Most barangays showed high effectiveness in enacting ordinances, though resolution adoption rates varied. Legislative measures largely centered on economic development and public order. Challenges encountered included limited access to computers and internet, insufficient technical skills, and inadequate budget support. The study recommended capacity-building strategies such as targeted training, improved digital resource access, and enhanced technical assistance from the municipal government to strengthen barangay legislative performance.
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    Behind the tall grasses:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Dela Cruz, Jhia C.; Amsay, Crissa Mae B.; Mapalo, Andrea Mae M.; Martinez, Marjorie G.; Brazil, Ericson B.; Parrocha, Hernan L.; Bayani, Keneth G.; Gacayan, Daniel B.; Quinitip, Tiffany Ruth R.
    The sugarcane industry stands as a cornerstone of economic growth, wielding substantial influence on GDP, employment, and everyday sustenance through sugar production and biofuel contributions. This study endeavors to craft a robust action plan for the North Cluster Planters’ Association of Tarlac, Inc., aimed at enhancing its management systems. Employing a mixed-method research approach, the study utilized interviews, observations, and document review to gather data from various sources. Through Information and SWOT analysis, weaknesses in financial, human resource, operational, and marketing management were analyzed: conflicting audit review, underutilized assets, lack of formal feedback mechanism, and such. To address these challenges, the action plan proposes strategies such as thorough financial reviews, adaptation of feedback drop box, partnerships with governments, and enhanced promotional strategies. By implementing these strategies, the incorporated association can fortify its operations, foster growth, and better serve its stakeholders in the dynamic sugarcane landscape.
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    Bridging the gap:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2025-06) Nudo, Judy Ann A.; Mangaoang, Lovely Jane A.; Pabalinas, Carl Jacob N.; Paguio, Ashley Nicole L.; Pulmano, Angelica C.; Quinitip, Tiffany Ruth R.; Gacayan, Daniel B.; Bayani, Keneth G.; Parrocha, Maricel C.; Siong, Venus D.
    Internship programs in governments have emerged as a significant approach in linking book-knowledge and real-world experience for students. Such internship programs are available locally and internationally; these helps participants build up their professional competencies. Government Internship Program was established to provide young people, particularly recent graduates and/or students, opportunities and engage them to serve public agencies/entities projects and programs at the national and local level. This study evaluated the effectiveness of Government Internship Programs in San Fernando City, La Union. Using a descriptive quantitative research design, data were obtained from 168 respondents, taken from the GIP participants of City of San Fernando, La Union. Frequency, percentage, and median with Cramer's V and Spearman’s Rho were utilized as statistical tools to interpret and analyze the gathered data. The findings emphasize that the Government Internship Program in the City of San Fernando, La Union, could be enhanced tremendously through program implementation strategies, which are intentionally designed, role appropriate, and revised on a regular basis.
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    Capital investment and financial performance of boarding houses in San Fernando City, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2023-05) De Guzman, Rose Ann C.; Nipa, Alma Teresa M.; Laudencia, Christine Mae Q.; Picana, Maria Theresa R.; Villanueva, Mary Joy O.; Parrocha, Hernan L.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
    Boarding houses are businesses engaged in room rentals or residences equipped with appropriate facilities and amenities. This study was conducted to analyze the capital investment and financial performance of boarding houses in San Fernando City, La Union. Data from 47 registered boarding houses were gathered using validated questionnaire and were analyzed using frequency counts, percentage, and financial ratios. Findings revealed that these boarding houses are usually located near a school and hospital/clinic; most of them are sole proprietor who owned the land where the boarding houses were established and are compliant with necessary permits and licenses. Moreover, most of the boarding houses have contingency fund to support their future expenses and have high liquidity, profitability and stability ratios.
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    Cash budgeting and financial performance:
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Rulloda, John Patrick M.; Basco, Jhanaye Naoumi D.; Dumaguin, Maria Isabel M.; Marcelo, Shane Erica C.; Simon, Gherwina Mae R.; Parrocha, Hernan L.; Parrocha, Hernan L.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
    Cash budgeting is essential for businesses to forecast cash flows, manage liquidity, allocate resources efficiently, and ensure funds are available for operations, investments, and debt obligations. This study determines the cash budgeting, financial performance, and price volatility of the high-value crop businesses in the City of San Fernando, La Union. A descriptive-correlational research design was utilized, gathered data using researcher-administered survey questionnaires to ascertain cash budgeting practices and financial performance of high-value crop businesses, and documentation on price volatility. Findings revealed that high-value crop businesses in San Fernando, La Union are very profitable and liquid. Most of them are employing essential cash budgeting practices; however, most of their budgeting practices does not affect their financial performance. Prices of highland and lowland vegetables were found to be highly volatile, yet HVC businesses remain profitable and liquid despite this.
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    Challenges and coping strategies of solo parents in the City of San Fernando, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2026-04) Janerol, Stephanie F.; Bautista, Chrissel C.; Gacayan, Bon Jerald A.; Murillo, Charlene Louies B.; Reyes, Kris Reenalyn M.; Quinitip, Tiffany Ruth R.; Ancheta, Marifel D.; Pajimola, Allan Hil B.; Villanueva, Billy P.; Bayani, Keneth G.
    Solo parenthood is a growing family structure in the Philippines, where solo parents handle both caregiving and breadwinning responsibilities, which affect their wellbeing and their ability to support their children. This study aimed to describe the challenges and coping strategies of registered solo parents in the City of San Fernando, La Union. Specifically, it examined respondents’ profiles regarding the solo-parent category under RA 8972, employment status, and monthly income. It also identified the social, economic, and legal challenges they encounter and the coping strategies they employ. Using a quantitative research design, data were collected from 146 registered solo parents through a structured questionnaire and analyzed using frequency and percentage. Results showed that solo parents experience isolation and loneliness, difficulty managing household expenses, insufficient income, lack of savings to support their family in emergencies and for their child/children's future education, and suffer from debts and difficulty obtaining the Solo Parent ID. To cope, they rely on faith, positive affirmations, avoiding debt, managing their finances carefully, and seeking assistance from the Barangay or the City Social Welfare and Development Office to obtain the Solo Parent ID.
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    Challenges and financial performance of food stalls in food park businesses in the City of San Fernando, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Mapatac, Mary Ann T.; Abanes, Jeezabel P.; Segundo, Meralie B.; Villena, Juleah Grace P.; Parrocha, Hernan L.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
    Since 2015, food parks have been expanding across the Philippines, offering innovative dining experiences to meet evolving consumer demands in the rapidly changing food industry. This study determined the challenges and financial performance of the food stalls in food park businesses in the City of San Fernando, La Union, and examined the relationship between the two. Data were gathered from 35 food park stall owners using frequency counts, percentages, ratios, and point biserial correlation. Findings showed that food park businesses faced challenges in financial, operations, and marketing practices, and despite these challenges, these food stall businesses were liquid and profitable in 2023. Overall, the study revealed that the challenge of setting product prices influences the liquidity of the food stalls in food park businesses. In contrast, the remaining challenges in financial, operations, and marketing practices have little relationship with the business's economic performance.
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    Challenges and strategies of universal banks in La Union during covid-19 pandemic
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2022-08) Allauigan, Wendell Kurt R.; Balbag, Tricia S.; Galera, May Ann M.; Juganas, Jolina C.; Medina, Hannah Yzabell B.; Bayani, Keneth G.; Gacayan, Daniel B.; Novencido, Rosa M.; Javonitalla, Josephine G.; Quinitip, Tiffany Ruth R.
    Covid-19 pandemic has caused widespread health problems that have given rise to an economic crisis, its aftermath hitting the banking institutions. This study determined the challenges faced and strategies employed by universal banks during the COVID-19 pandemic. The study has undertaken quantitative methods in the analysis of respondents to determine the challenges and strategies of universal banks, data were gathered from six (6) universal banks in La Union in the form of questionnaires. Data were analyzed using frequency and percentage. Findings revealed that most of the banks are affected with the pandemic that causes challenges in implementation of health protocol, working schedules, number of employees, cyber security/ system failure, and transportation. Therefore, they adapt new strategies by developed staffing plans, hired new employees, and encouraging customers in digital adoption to continue in their operation.
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    Compliance of drugstores to RA 10754 or an act expanding the benefits and privileges of persons with disabilities in the City San Fernando, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Carbonell, Errol Paulo O.; Buentipo, Jollibee C.; Damisel, Alicia Mae T.; Mariano, Koreen G.; Valmonte, Crestine Inah M.; Pajimola, Allan Hil B.; Quinitip, Tiffany Ruth R.; Ancheta, Marifel D.; Flores, Christian Kent E.; Ochoa, Mark Anthony
    The status of compliance of drugstores in the City of San Fernando based on the above 50% rating is considered as compliant as to the R.A 10754 or the Act Expanding the Benefits and Privileges of PWDs. But there is also a numerous or many of the PWDs saying that some of the drugstores in city are not complying with some specific guidelines or provisions. There is a big significant difference between the perceptions of PWDs and the Drugstore Managers. The main procedural barrier being encountered by both respondents is no PWDs I.D presented when they are purchasing their medicines for them to fully avail or exercise the discount they are entitled to enjoy. Die strategic plan serves as an instrument of all the results and implications of the study that will provide a better implementation and plan to become a fully complaint in the law.
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    Compliance of the LGUs of the 1st District of La Union with the ease of doing business and efficient government service delivery act of 2018 (RA 11032).
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Rivera, Jezyl G.; Dusayen, Micah Ela Faith M.; Genove, April Ann F.; Manzano, Gheannerose S.; Mendoza, Chaserine Jojane E.; Flores, Christian Kent E.; Ancheta, Marifel D.; Quinitip, Tiffany Ruth R.; Pajimola, Allan Hil B.
    The Ease of Doing Business and Efficient Government Service Delivery Act of 2018 (EODB) aims to streamline government services. Descriptive quantitative research assessed the compliance of Local Government Units (LGUs) in the 1st District of La Union with RA 11032. Data were collected by survey questionnaires and processed through documentary analysis. The following results were determined: (1) LGUs in the 1st district adhere to EODB in terms of Citizen’s Charter, Access to Government Services Through Frontline Services, and Report Card Survey; (2) there is a significant difference in perceived status compliance between employees and clients, (3) the top three digitalization efforts implemented were electronic online registration/application for business, licensing, and authorizations, new functionalities such as transaction monitor, and digital payments for permits, licenses, and authorizations; (4) the challenges for frontline employees include an increase in legal awareness, improved comprehension of customers' needs and preferences as well as expanded knowledge regarding online registration accessible to
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    Coping strategies of college students in DMMMSU Mid La Union Campus during Covid-19 pandemic
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2022-09) Tangalin, Marjorie A.; Campos, Mark Ryan Kieth M.; Carreon, Darlyne Krishna M.; Tangalin, Junelle Xenia G.; Valdez, Aldrin Ace C.; Legaspi, Annaliza B.; Pajimola, Allan Hil B.; Siong, Venus D.; Novencido, Rosa M.; Quinitip, Tiffany Ruth R.
    College students are not exempted to the stress caused by the COVID-19 pandemic. Students are frequently confronted with numerous pressures which add to their stress. This study identified the coping strategies of college students of DMMMSU MLUC, during the COVID-19 pandemic. It was a descriptive correlational survey method. A survey questionnaire was used to collect datafrom371 college students of the colleges/institute in DMMMSU MLUC, which were analyzed using frequency, percentage, rating, median, and chi-square. Finding reveals that they experienced academic and non-academic stressors. The college students sometimes experience the effects of stress and sometimes they used different stress coping strategies. The findings also revealed that the biological, psychological and social effects of stress and coping strategies has significant relationship. This means college students employ various types and methods of coping strategies to manage and lessen their stresses.
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    Cryptocurrency:
    (Don Mariano Marcos Memorial State University - Mid La Union Campus, 2025-05) Letran, Amy Rose A.; Agustin, Ayessa Kiana R.; Dulay, Maybelle C.; Marzo, Stephanie B.; Semafranca, Shiela Mae A.; Parrocha, Maricel C.; Gacayan, Daniel B.; Bayani, Keneth G.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
    Cryptocurrency is a digital currency protected by cryptography. The data were gathered from the College of Management Students using a descriptive-correlational design. The researchers administered a survey questionnaire, and data were analyzed through frequency counts and percentages to determine the profile, median to assess the level of awareness and investment behavior, and Spearman’s rho to explore the relationship between level of awareness and investment behavior. The findings reveal that the majority of respondents are young adults, predominantly female, mainly first- or second year Business Administration students, with limited prior investment experience but a strong financial goal of saving for the future. Social influences had minimal impact on their decisions. The students possess a moderate level of awareness. Investment behavior showed a generally positive attitude. The study found that there is a positive and significant relationship between cryptocurrency awareness and investment behavior.
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    Customer behavior before and during covid-19 pandemic in fast food restaurants in the City of San Fernando, La Union
    (Don Mariano Marcos Memorial State University – Mid La Union Campus, 2022-12) Alminiana, Fel Aivan L.; Ariones, Lory Jane D.; Hernaez, Cris Aurea H.; Milan, Krista Althea B.; Tiu, Ivan Dominic C.; Bayani, Keneth G.; Cacanindin, Geremy S.; Hufana, Zhelyn A.; Ramirez, Edren F.; Quinitip, Tiffany Ruth R.
    The World Health Organization (WHO) declared COVID-19 outbreak a global pandemic in March 2020.Asa result, the hospitality industry was one of those affected by the pandemic especially in the food service sector. After more than a year of lockdowns, the food service sectors are slowly opening their doors again to the customers. Therefore, the researchers decided to conduct a study about the behavior of the customers to determine if there were changes on their behavior before and during COVID-19 pandemic. This research used quantitative-descriptive research. The respondents were the customer of fast-food restaurants located in the City of San Fernando, La Union. The data gathered accordingly and tabulated using the Frequency and Percentage Distribution. The results revealed that the customers have made a massive change during COVID-19 as they have become more conscious and responsible in wearing facemasks and observing social distancing.
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