LAKASABrowsing by Author "Dumo, Pamela G."

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Market entry strategies and growth of food parks in La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2019-03) Dumo, Pamela G.; Bon, Eimeeren T.; Padua, Jessa A.; Parrocha, Charissa B.; Quezada, Sharmaine Rose C.; Gacayan, Daniel B.; Perez, Estrella N.; Bayani, Keneth G.; Ochoa, Mark Anthony C.; Novencido, Rosa M.
Market Entry Strategies refer to the activities associated with bringing a product or services to a targeted market by the business. This study answered the query on the market entry strategies used by foodparks, their growth aswell as the relationship between their market entry strategies and growth. This study made used of a close-ended checklist type of questionnaire answered by the 4 food parks. Frequency counts, percentages, and T-lest for correlation are used to analyze the data gathered. Based on the observation conducted by the researchers, the respondents claim that they are offering better food and beverage selection compared to their competitors, and highlight the benefits of their product through giving captivating theme or concept to the customers. Further, majority use a relatively low initial entry price, usually lower than the intended established price, to easily attract customers and position their product through the use of personal selling, advertising, and public relation.