LAKASABrowsing by Author "Tejada, Maricel C."

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One town, one product marketing strategies in the first class municipalities of the second district of La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2013-03) Lopico, Cristine T.; Agas, Robelita A.; Garcia, Gellie A.; Laranang, Queenieliz L.; Perreras, Shiela Marie B.; Tejada, Maricel C.; Torralba, Shari Karen R.; Gacayan, Daniel B.; Bayani, Keneth G.; Javonitalla, Josephine G.; Novencido, Rosa M.
The insufficiency of marketing strategies has constantly hampered the emergence and significance of OTOP to community development. This study explored the “One Town One Product” in the First Class Municipalities of the Second District of La Union. Data were gathered from a sample of 77 barangay and individual producers using a researcher-assisted survey questionnaire and were analyzed using frequency counts and percentages. OTOP enterprises target adults within comes below PHP 12,000 as their market. They are formed as a sole proprietorship or partnership with micro capitalization and usually operate within the municipality with closed coordination with local government units for a year or less. These enterprises produce plastic, or paper-packed convenience goods priced to maximize profits based on policies and sensitivities. Moreover, they promote their products through quantity and cash discounts, special event prices, delayed quotations, personal selling, local and health appeal advertising, trade exhibits, and electronic trade.