LAKASABrowsing by Author "Sung-ag, Geralyn S."

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Assessment of Rice industry in the Province of La Union
(Don Mariano Marcos Memorial State University - North La Union Campus, 2016-03) Sung-ag, Geralyn S.
Food supply is threatened by a growing demand to feed an increasing population. Focused on rice, this study was designed to assess the trend of local production, consumption and marketing practices, and analyze the demand and supply situation. Data gathered using questionnaire were analyzed using frequency counts, percentages, ranking, weighted mean and regression analysis. The study found out that the volume and value of rice production were on upward trend. The consumers preferred local and regular milled rice. Majority of the farmers had .75 ha farm size and practiced cropping system. They preferred to sell their products directly to wholesalers using tricycle, milled and on per kilo basis. Majority of the rice traders sourced their products from the wholesaler, on pakyaw basis, delivered in the market and paid on cash basis. Based on market supply and demand analysis, there is a huge market surplus of this rice by 2016 onwards.