LAKASABrowsing by Author "Rafanan, Jonalyn S."

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Hybrid clothing shops:
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Gapuz, Mark P.; Cardona, Hazel Joy A.; Garcia, Irish Scarlet G.; Ordono, Julie Ann C.; Rafanan, Jonalyn S.; Parrocha, Hernan L.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
The Clothing industry is undergoing a significant transformation with the rise of hybrid clothing shops, offering a blend of physical and online experiences. This study aims to know whether there is a significant difference on the revenue of e-shopping on local physical clothing store in City of San Fernando, La Union. The study was conducted in registered hybrid clothing shops in City of San Fernando, La Union to analyze the revenue of online platforms integration in their selling operations. Data were gathered from twenty (20) sample respondents through a self-constructed survey questionnaire which encompassed categories (Profile, Target Market, Gross Profit Margin, Profitability) relating to their revenue. The researchers found out that there is a significant difference on the revenue of e-shopping on local physical clothing store in City of San Fernando, La Union. In terms of financial ratios, there is a significant difference on the revenue of hybrid clothing shops.