LAKASABrowsing by Author "Obillo, Madelyn O."

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Marketing strategies of micro business owners in the public market of Bacnotan, La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2022-11) Dacumos, Rechelle S.; Costales, Justine Isony A.; Obillo, Madelyn O.; Tomas, Lhourence Joy D.; Arangorin III, Alfredo G.; Bayani, Keneth G.; Quinitip, Tiffany Ruth R.; Gacayan, Daniel B.; Siong, Venus
This study aimed to determine the marketing strategies of micro business owners in the public market of Bacnotan, La Union. This study utilized the descriptive method of research in identifying and analyzing the marketing strategies of the micro business owners in the public market of Bacnotan, La Union. The 250 respondents were the owners of the micro businesses in the public market of Bacnotan, La Union. A modified questionnaire from the thesis book entitled “Marketing Strategies of Selected Grocery and Houseware Stores in the City of San Fernando, La Union” was used to gather data needed in the study. Data were analyzed and interpreted utilizing frequency counts and percentages. The micro businesses vary in terms of the profile of the business, years of operation and number of employees. Micro businesses in the public market of Bacnotan, La Union used variety of marketing strategies for their product, price, place and promotion.