LAKASABrowsing by Author "Mapatac, Mary Ann T."

Now showing 1 - 1 of 1

Challenges and financial performance of food stalls in food park businesses in the City of San Fernando, La Union
(Don Mariano Marcos Memorial State University – Mid La Union Campus, 2024-05) Mapatac, Mary Ann T.; Abanes, Jeezabel P.; Segundo, Meralie B.; Villena, Juleah Grace P.; Parrocha, Hernan L.; Bayani, Keneth G.; Gacayan, Daniel B.; Siong, Venus D.; Quinitip, Tiffany Ruth R.
Since 2015, food parks have been expanding across the Philippines, offering innovative dining experiences to meet evolving consumer demands in the rapidly changing food industry. This study determined the challenges and financial performance of the food stalls in food park businesses in the City of San Fernando, La Union, and examined the relationship between the two. Data were gathered from 35 food park stall owners using frequency counts, percentages, ratios, and point biserial correlation. Findings showed that food park businesses faced challenges in financial, operations, and marketing practices, and despite these challenges, these food stall businesses were liquid and profitable in 2023. Overall, the study revealed that the challenge of setting product prices influences the liquidity of the food stalls in food park businesses. In contrast, the remaining challenges in financial, operations, and marketing practices have little relationship with the business's economic performance.