LAKASABrowsing by Author "Gauken, Rosalyn P."

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Trends and sustainable marketing practices of loom weaving in Bangar, La Union
(Don Mariano Marcos Memorial State University- North La Union Campus, 2024-05) Gauken, Rosalyn P.
This study was conducted to assess the trends and sustainable marketing practices of loom weaving in Bangar, La Union. The data were gathered through personal interview and online platforms with the aid of questionnaire from one hundred one loom weavers and sixteen consumers. With the use of descriptive research design, the data were analyzed using frequency, percentage, average, mean, and mode. The study revealed the trend and sustainable marketing practices of loom weavers in Bangar, La Union shows that the increasing utilization of digital platforms for various business operations underscores the emerging significance of e-commerce in this sector and also revealed that customer preferences are found to be centered around unique, appealing designs and high-quality products that offers higher economic growth, as well as sustainable and ethically sourced materials, and convenient reliable delivery options as they adopt to market trends by incorporating modern designs and sustainable materials into their traditional techniques.