Browsing by Author "Carganilla, Clariza Jane D."

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    Tagudin samahan ng magkakalamnsi producers cooperative : a case study
    (Don Mariano Marcos Memorial State University -Open University System, 2016) Carganilla, Clariza Jane D.; Tique, Gelaiza Lem B.
    This case study was conceptualized in order to assess and evaluate the degree of marketing efficiency and effectiveness of the Tagudin Samahan ng Magkakalamansi Producers Cooperative in order to formulate a Strategic Marketing plan. The study used descriptive research method, questionnaire and interview as data gathering tools. Further, researchers undergo immersion process for purpose of observation. A total of thirty-four (34) respondents coming from the cooperative supported this study. Upon study, researchers learned that the cooperative has no existing marketing plan. This prompted them to thoroughly examine the general profile of the cooperative as well as its management system particularly on the organization, marketing, operational and financial aspects. Upon evaluation, internal strengths and weaknesses as well as external opportunities and threats were identified and recommendations were formulated. The aforesaid recommendations include the following: 1. Use of dispenser or vending machine ; 2 use of substitute materials ; Implement cost cutting measures; 4 Intensive education campaign; 5 Application of consignment basis; 6 Technological advances; 7 establishing an outlet/retail areas 8 . Promotion of the cooperative itself; 9 Increase reserve fund; and 10 Attend seminars and workshop.