LAKASABrowsing by Author "Avelino, Claudia D."

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Marketing practices of Honey products in Bacnotan, La Union
(Don Mariano Marcos Memorial State University - North La Union Campus, 2015-03) Avelino, Claudia D.
This study was conducted specifically to determine (1) demographic and socio-economic characteristic of Respondents, (2) Marketing Strategies of honey marketers; and (3) the problems encountered by the respondents in marketing honey. The data was gathered from the registered beekeepers of Municipality of Bacnotan with the aid of questionnaires. Frequency counts, percentage , ranks and weighted mean was used in this study. The results revealed that male beekeepers are more dominant than female with the age bracket of 56-70 years old. Most of them are married and blessed with 1-3 dependents and have a high level of education. Most of the respondents produced and sold raw honey in wholesale and retail basis which cost P135.00-P210.00 and P130.00-230.00 respectively. Beekeepers considered safety and protection in packaging their bee products. Beekeepers promoted their bee products through personal selling and word of mouth. Most of the bulk of the products were disposed to different cooperatives. Supply of honey products was the foremost problems encountered by the beekeepers because of low productivity of honey in Bacnotan.