CC BY 4.0Sapuay-Guillen, Sheena I.Malamion, Edelvar A.2026-10-232026-10-232025-11Malamion, E. A. (2025). Data-driven business analytics platform for alumni relations unit integrated services. [Unpublished Master Thesis]. Don Mariano Marcos Memorial State University – Mid La Union Campus, City of San Fernando, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.https://lakasa.dmmmsu.edu.ph/handle/123456789/2827Full textIncreasing demands for institutional development necessitate data-driven approaches 10 alumni relations. This study addressed operational challenges at the Don Mariano Marcos Memorial State University — Mid La Umon Campus, specifically jn data Tracking and report generation. The research aimed 10 develop a web-based Dara-Driven Business Analytics Platform to enhance decision-making and service integration. Employing descriptive and developmental methods, the system was built using an Iterative and Incremental Model with PW, JavaScript, and SQL The platform features data visualization, role-based access, and automated reporting. Evaluation via the 1M)/IEC 25010:2011 model yielded a grand mean 01465, signifying "Excellent" quality and user acceptance. Results confirmed that integrating business analytics effectively bridges data collection gaps and strengthens engagement. Future iterations may incorporate predictive analytics and cloud infrastructure to further optimize university operations.x, 43 p.: ill. (col.)enAlumni trackingBusiness analyticsData visualizationDecision support systemsManagement information systemsWeb-based applicationsHigher education institutionsAlumni trackingBusiness analyticsData visualizationDecision support systemsManagement information systemsWeb-based applicationsHigher education institutionsBusiness intelligenceManagement information systemsProgrammingOrganization and activities in higher educationThesis