Rodriguez, Mary Ann Pilar B.2026-04-272026-04-272012-03Rodriguez, M. B. (2012). The potential of a New meatshop outlet in Trabajo market, Sampaloc, Manila City. [Unpublished Undergraduate]. Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union. Lakasa ti Sirib, DMMMSU Institutional Repository.https://lakasa.dmmmsu.edu.ph/handle/123456789/1413This study was conducted to 1) identify the existing market share of meat shops. 2) identify the market potential based on: a) distribution of respondents who have tried in buying in meat shops; b) qualities they preferred for in the meat outlet; c) qualities of meat preferred; d) awareness of the target market on the existence of competitors. 3) To identify the buying behavior of the target market as to: a) buying pattern (frequency); b) expenditure distribution for meats; c) volume of purchases; 4) identify the preference of the target market in terms of: a) meat type; b) meat cut; c) Complimentary goods; 5) to came up with a market information system by identifying the: a) distribution channel of information; and b) time of distribution; lastly 6) to document profile of the target market. At present, meat shops shares only 8 % of the total market for meat. There is a big potential for a new meat shop because of a noticeable quantity (40.73%) which have not yet tried buying in meat shops. Persuasion and right approach is needed to convince them in shifting from wet market to buying in meat shops. The maintenance of freshness and cleanliness will attract customers as this are highly preferred by consumers. They also tend to buy meats that have no foul odor and do not feel soggy (lamog). While awareness of the existence of other meat shops is high, there are still consumers who do not know any of it. This portion of the market only needs high information drive. Most of the consumers buy meat once a week. They usually spend Php 200 and below and buy only a kilo of meat. They prefer pork over other meat type. While pigue/kasim, whole chicken, and beef laman are the preferred meat cut base on the meat type. Consumers also buy rice when going to market. Word of mouth is an effective way of information distribution. Thus it is important to give new customers a good first time experience and get a connection instantly. Tarpaulins and banners that are strategically located are equally valuable. Peak hours start from 10:00 am to 12:00 noon and resume during the afternoon at 4:00 to 6:00. Setting up loud sound systems infront of the outlet and giving flyers during this hours is a good strategy. Majority of the target market are females, married, aged 35-44 years, whose monthly income ranges from PhP 10,000 and below and are working. Average family size is 1-5 members.en-USThesis