Laquidan, Arnelie G.De Vera, Charlie C.2026-07-102026-07-102020Laquidan, A. G., De Vera, C. C. (2020). Principles of Agricultural Entrepreneurship and Marketing (CACC 111). [Instructional Materials, Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.https://lakasa.dmmmsu.edu.ph/handle/123456789/2135Module 1 Agri-preneurship and the Agri-preneur -- Basic Concepts on Agricultural Entrepreneurship -- Roles and Characteristics of Agri-preneurs -- Identifying Business Opportunities -- Trends and Developments in Agri-Entrepreneurship -- Module 2 Business Planning: Basic Considerations -- The Business Plan -- Forms of Ownership -- Franchising and the Agri-entrepreneur -- Buying an Existing Business -- Midterm Examination -- Module 3 Business Planning to Work -- Sources of Financing: Debt and Equity -- Choosing the Right Location and Layout -- Enterprise Growth and Business Performance Indices -- Regulatory Requirements -- Module 4 Agricultural Marketing -- Building a Powerful Market Plan -- Digital Market and Agricultural Market -- Costing and Pricing Strategies -- Trends and Developments in Agricultural Marketing87p.: col., ill.en-USAgribusiness Entrepreneurship FoundationsAgricultural Marketing Systems and FunctionsStrategic Marketing Mix in AgricultureAgricultural Value Addition and Institutional MarketingAgricultural Economics (General agribusiness and policy)Agricultural Prices and MarketingAgricultural Management and Farm OrganizationAgribusinessAgricultural industriesAgricultural marketingProduce tradeEntrepreneurshipNew business enterprises--ManagementFarm managementAgriculture--Economic aspectsInstructional Material