Lilan, Rhoda M.2026-08-132026-08-132020Lilan, R. M. (2020). Fundamentals of Analytics (ISBA 101). [Instructional Materials, Don Mariano Marcos Memorial State University - North La Union Campus, Sapilang, Bacnotan, La Union]. Lakasa ti Sirib, DMMMSU Institutional Repository.https://lakasa.dmmmsu.edu.ph/handle/123456789/2328Module 1 Introduction to Business Analytics -- Analytics as an Integral Part of the Decision-Making Ecosystem -- Business Users and Their Challenges -- The Foundation of Analytics Descriptive, Predictive, Prescriptive -- Trends in Business Analytics -- Module 2 Overview of Data Mining and Analytics -- Opportunities of Data Mining and Analytics -- The Scope of Data Mining and Data Analysis -- Big Data -- How Analytics Works -- Module 3 Implementing Analytics Solutions -- Analytics Solution Implementing Process Flow -- Opportunity Assessment and Feasibility Analysis -- Data Understanding and Data Preparation -- Design and Build Analytics/Data Mining Solution -- Module 4 Putting It Together–Integrated View of Customers -- Aspects of an Integrated Customer View -- Building a Customer Intelligence Solution -- Best Practices for an Integrated View of Customers -- Model Evaluation, Testing, and Assessment101 p.: col., ill.en-USBusiness AnalyticsData AnalyticsInformation Systems and Business Analytics (ISBA)Data ManagementData VisualizationDescriptive StatisticsManagement of Information and DataStatistical Methods / Data AnalysisMachine Learning / Data ScienceBusiness analyticsData miningInformation technology—ManagementManagement—Data processingInstructional Material